Leading Advertising Industry Expert Named to Head Content Development for New Digital Marketing Conference
NEW YORK--Feb. 1, 20054, 2005--| Catharine Taylor, Adweek Online Marketing and Media Editor, To Coordinate Panels for First-Ever Digital Marketing Conference & Expo This April |
Catharine P. Taylor, a contributing editor to Adweek magazine focusing on online marketing and media and who has covered the advertising industry and interactive marketing for many years, has been named to head the development of content including speaking panels and keynotes, at the new Digital Marketing Conference & Expo being held April 19-20, 2005.
The conference (www.digitalmarketingexpo.com), which focuses on the high-end tactical and strategic needs of brand marketing executives, is being launched to help top-level brand marketing executives at the world's largest companies to respond to the increasing shift towards digital marketing and a greater percentage of corporate marketing dollars being allocated to interactive brand marketing. The event will take place at the Metropolitan Pavilion in New York City.
"The Digital Marketing Conference & Expo is the first of its kind to focus exclusively on the needs of high-level brand executives who do not attend traditional trade shows and events," said Andrew Q. Kraft, show director. "To accomplish that goal, we have selected Cathy Taylor to develop content that will allow top brand executives to hear from their peers how interactive marketing is being used and has worked at major corporations."
Ms. Taylor is a pioneer in the coverage of interactive advertising and marketing. She began her reporting career with Adweek in 1989, covering top agencies such as J. Walter Thompson, Grey and Young & Rubicam. She caught the interactive bug five years later and became one of the first reporters to cover such phenomena as the original banner ads, the rise of America Online and early consumer Web sites produced by such companies as Coors Brewing, Procter & Gamble and General Motors. She has served as the interactive editor for Adweek and later Advertising Age. Her most recent online project has been to help Adweek launch its blog, Adfreak.com, which went live in November.
Ms. Taylor's experience in the interactive arena also includes a year at interactive consultant Organic, where she was the firm's vice president of communications strategy.
"The major differentiator between the Digital Marketing Conference & Expo and other events is that this is the only conference in which the content development is driven by editors and writers who know the interactive industry intimately and are in constant contact with the top-level brand marketers who will be attending the event," Ms. Taylor said. "This event will help executives learn what mix of media outlets will help them best market their products and services via digital media."
Attendees at the Digital Marketing Conference & Expo will include top brand managers, strategic decision makers and marketing executives at major corporations. The conference will support and educate these large-brand marketers in justifying budgets to take advantage of today's new digital and interactive opportunities. Presentations will provide real value and will include real-world case studies of how other organizations have used digital marketing successfully.
Ms. Taylor will work in conjunction with the editors of Brandweek, Adweek and Mediaweek magazines to create a program emphasizing the use of real-life metrics in every session and case study presented. Keynote speeches will be given by David Rooney, director of Media for Daimler Chrysler, and Joe Redling, chief marketing officer, America Online. Additional speakers will include Carole Walker, director of e-Communications, Advertising and Strategy, Kraft Foods; Joanne Bradford, chief media revenue officer, MSN; Wenda Harris Millard, chief sales officer, Yahoo!, and Michael J. Kelly, president, AOL Media Networks.
The event is produced by VNU Expositions, a leading trade conference producer.
About VNU Expositions
VNU Expositions produces over 50 business-to-business trade shows and educational conferences in conjunction with VNU Business Media publications and key industry associations. VNU Expositions, Inc. is a VNU Business Media, Inc. company. VNU Business Media publishes trade magazines through VNU Business Publications, USA and is a leader in business-to-business electronic media through VNU eMedia & Information Marketing, which focuses on Internet strategies and development and e-business.