2005 Chicago Auto Show; One Lucky Pucker Will Definitely Pickup on Valentine's Day

  Who:     Eight suitors have a unique Valentine's Day date this year when
           they will lock lips on a shiny-new bright-red pickup truck in a
           kissing contest to win their very own long-term relationship with
           an all-new 2005 Dodge Dakota.

           Eight contestants will be chosen at random from entry forms
           completed at the Dodge display at the Chicago Auto Show on
           Friday, Feb. 11 and Saturday, Feb. 12.  Those "lucky in love"
           will be notified on Sunday, Feb. 13 of their chance to
           participate.

  What:    The "Dodge Dakota Pickup Pucker-Up" pits eight pairs of lips in a
           contest at the Chicago Auto Show that demands that contestants
           show their love by putting their mouth where the money is --
           square on a Dodge Dakota beginning Valentine's Day, Monday,
           February 14.  The winner will literally make out with a new Dodge
           pickup truck in this challenge that's clearly not for the faint
           of heart.

           "Pucker Patrol" judges will closely monitor the contestants to
           ensure there aren't any loose lips and love songs will be played
           to ensure love is in the air.

  When:    The contest kisses off at 6:00 a.m.
           Monday, Feb. 14, 2005
           Valentine's Day

  Where:   Dodge Display
           Hall A, southwest corner
           Chicago Auto Show
           McCormick Place

  Why:     While the longest kisser drives away in an all-new 2005 Dodge
           Dakota Quad Cab Laramie 4x4 with a 4.7L V-8 and those with loose
           lips go home truck-less, Dodge will donate $1,000 for each hour
           of the contest to the American Heart Association in recognition
           of February's American Heart Month.