ojpojU.S. Vehicle Sales Analysis GM Sales Performance - January 2005
GM Sales Performance - January 2005
Industry selling comparable to year-ago: The cumulative selling rate for the industry during January was 16.7 million units (7.5 million cars and 9.2 million trucks). Performance was comparable to last January’s selling rate of 16.7 million units (7.2 million cars and 9.5 million trucks). Industry sales for the month were up 3.2 percent, slightly below GM’s expectations.
GM Top Stories
GM Sells 279,653 Vehicles in January
· GM sold 279,653 vehicles in January, up 1 percent compared to year-ago levels. Truck sales were up 1 percent, and car sales were up 2 percent. GM’s January sales were in line with the industry’s performance. Overall, GM sales were soft, but not surprising given its strong close in December and poor weather conditions across the country during the month.
GM Truck Sales
· GM’s January truck sales were up versus year-ago levels, with solid gains in the full-size and mid-size pickup segments and the small utility vehicles segment. GM led the industry in truck sales by over 31,000 units in January, a wider margin than last year (over 17,000 units). Launch vehicles, including the Chevrolet Colorado and Equinox, GMC Canyon, Cadillac SRX and new crossover sport vans helped drive the sales lift.
Full-Size Pickups
· With 57,929 full-size truck deliveries in January, GM led the competition by more than 8,500 units. The combined January sales of Chevrolet Silverado and Avalanche and GMC Sierra accounted for 39.4 percent of the segment.
GM Sport Utility Vehicles
· Although GM’s total sport utility vehicle sales were down 21 percent in January, small utility sales were up 78.5 percent, paced by the new Chevrolet Equinox. Deliveries of the Cadillac SRX were up 24.5 percent. GM’s large luxury utility sales rose 13 percent, with year-over-year increases for Escalade, Escalade ESV and HUMMER H2.
GM Cars
· GM’s total car sales in January rose 2 percent, driven by solid sales results of launch vehicles. Entry-level car sales were up 9 percent, led by the new Chevrolet Cobalt and Aveo. Mid-size car deliveries were up 2.5 percent, bolstered by positive sales results for new vehicles like the Pontiac G6 and Buick LaCrosse.
2005 Sales Calendar Year
Jan. Sales chg.* Share point chg.
GM 279,653 +1.3% -0.5
Ford 201,554 -5.1% -1.6
DCX 171,284 +8.7% +0.8
Toyota 141,170 +6.3% +0.4
Honda 81,504 -2.1% -0.4
Nissan 76,851 +15.2% +0.7
*Calculated on a selling days basis.
- Best-selling GM trucks: GM ranked four trucks on the industry’s Top 20 best-selling truck list for January: Chevrolet Silverado (#2), GMC Sierra (#6), Chevrolet TrailBlazer (#11) and Chevrolet Colorado (#12).
· Best-selling GM cars: GM ranked five cars on the industry’s Top 20 best-selling car list for January: Chevrolet Impala (#2), Chevrolet Malibu (#8), Chevrolet Classic (#14), Chevrolet Cobalt (#15) and Saturn Ion (#20).
Divisional Sales Highlights
CADILLAC
· Cadillac had yet another strong sales month in January. Escalade, Escalade ESV, SRX and CTS all posted double-digit sales increases.
· The CTS is entering its fourth year in the market and continues to have year-over-year sales increases. January sales represent the 12th time in the last 13 months that CTS sales have equaled or improved upon the previous year’s deliveries.
CHEVROLET
· Chevrolet car sales in January were up 33 percent, due in part to the addition of Cobalt and Aveo to the Chevrolet product portfolio. Cobalt had an 82 percent sales improvement over December, and Aveo sales were nearly triple its year-ago level.
· Colorado sold more than 10,000 units for the fourth time in the last five months.
HUMMER
· HUMMER sales in January were up 5 percent. H2 deliveries rose 6 percent, bolstered by the addition of the H2 SUT, which accounted for 27 percent of H2 sales.
SAAB
· Saab sales improved 8 percent compared to year-ago levels on the strength of 9-3 sales.
SATURN
· Ion outsold two key competitors (VW Jetta and Mazda 3/Protégé) in January and led those competitors in the low segment with 4.6 percent share, compared to Jetta with 4 percent and Mazda 3 with 3.9 percent.
· Relay sales were up 32 percent compared to December.
· Vue outsold the Hyundai Sante Fe, Toyota Rav-4, Subaru Forester and Hyundai Tucson in January. Vue has outsold the Rav-4 in 12 of the last 13 months.
VSSM Certified Used Vehicles – January 2005
Jan. ’05 CYTD % Chg. vs. Jan. ‘04
GM Certified Used Vehicles 34,331 34,331 -2.9 percent
Cadillac Certified Pre-Owned 2,893 2,893 +0.6 percent
Used Cars from Saturn 2,393 2,393 -23.4 percent
Saab Certified Pre-Owned 446 446 -41.2 percent
Total 40,063 40,063 +5 percent
· GM’s total share of the certified pre-owned market in January was 33.6 percent, down 2 points from year-ago levels.
· GM Certified Used Vehicles’ market share in January was 28.8 percent, down 1.2 points from last January.
Street Talk
The following statement regarding the Cadillac product renaissance appeared in Road & Track’s February 2005 issue (Matt Delorenzo):
“This latest incarnation of the world-challenging (and by some standards, world-beating) V-
Series of high-performance offerings is yet further evidence of how far and fast Cadillac has come in reasserting itself among the premier marques that combine luxury-car attributes with the verve of a racing machine. It’s not an easy task and only a few, principally German makes, have been able to do it. Think BMW and M, Mercedes-Benz and AMG, or Audi and S. Now there’s Cadillac and V.”
January Sales Records – Overall GM small utilities (2004) GM medium luxury utilities (2004) GM large luxury utilities (2003)
January Sales Records – Divisional Buick trucks (2004) Cadillac trucks (2004) Saturn trucks (2004)
January Sales Records – Models Cadillac CTS (2004) Cadillac Escalade ESV (2004) Cadillac SRX (2004) Chevrolet Aveo (2004) Chevrolet Colorado (2004) Chevrolet Impala (2004) GMC Canyon (2004) Pontiac GTO (2004)
* Also best-ever month ( ) Indicates previous record | Calendar Year Sales Records – Overall GM small utilities (2004) GM medium luxury utilities (2004) GM large luxury utilities (2003)
Calendar Year Sales Records – Divisional Buick trucks (2004) Cadillac trucks (2004) Saturn trucks (2004)
Calendar Year Sales Records – Models Cadillac CTS (2004) Cadillac Escalade ESV (2004) Cadillac SRX (2004) Chevrolet Aveo (2004) Chevrolet Colorado (2004) Chevrolet Impala (2004) GMC Canyon (2004) Pontiac GTO (2004)
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Note: GM sources sales data (including competitive data) from Ward’s Communications on a monthly basis.