FORD SUPER BOWL ADS TO FEATURE UNEXPECTED TWISTS ON RED-HOT CONVERTIBLE, LEGENDARY TRUCK TOUGHNESS

2005 Ford Mustang Convertible Super Bowl Ad

* Ford Super Bowl Kickoff Show to include two 60-second commercials showcasing the 2005 Ford Mustang Convertible and 2005 Ford F-Series trucks. * "Green Light" - Mustang Convertible is so irresistible, even sub-zero temperatures couldn't keep drivers from hitting the road with the top down. * "Roadhouse" - Even the roughest "tough guy" trembles before a Ford F-Series owner.

DEARBORN, Mich., Feb. 2, 2005 - Nothing gets between a Mustang Convertible owner and the open road. Nothing's tougher than an F-Series - except possibly an F-Series owner. Ford will demonstrate these undeniable truths on Sunday for millions of viewers tuning in to catch Super Bowl XXXIX and its eagerly anticipated commercials.

Ford Division will air two 60-second commercials during the 20-minute pre-game Ford Super Bowl Kickoff Show on Fox, showcasing the 2005 Mustang Convertible and Ford F-Series trucks in advertising that puts an unexpected twist on these legendary nameplates.

"To stand out among all of the attention-getting Super Bowl commercials, we knew we had to do something surprising and memorable," says Steve Lyons, president, Ford Division.

"We're taking two brands that already command respect and passion like no others in the marketplace, injecting some humor and emotion, and giving customers a truly extreme interpretation of Mustang madness and F-Series toughness," Lyons says. "These ads will keep people talking long after the game has been won."

As title sponsor for the pre-game show, Ford also will air two 5-second sponsorship billboards in addition to its two 60-second spots. The set for the Ford Super Bowl Kickoff Show will feature 'Built for the Road Ahead' signage, and animated Ford blue oval graphics will appear throughout the 20-minute block.

Sir, You Have a Green Light Ford isn't launching the high-profile Mustang Convertible until spring - for obvious reasons. But the Super Bowl's mid-winter timing provides a perfect context to illustrate just how difficult it is to resist the call of the road when you can drive a Mustang GT Convertible. 2005 Ford Mustang Convertible Super Bowl Ad

"Green Light" takes viewers to a stark, snowy landscape in the middle of nowhere. A red Mustang GT Convertible, top down, waits at the middle of an otherwise deserted intersection. The stoplight is green. A police car pulls up behind it and waits for the Mustang to move. The policeman sips his coffee, then after a few moments, gets out of his car. Ticket book and pen in hand, he walks up to the Mustang. He greets the driver with a "Hi, ho. Sir, you have a green light, you know."

There's no response from the driver, who continues staring straight ahead with a happy smile on his face. He's wearing sunglasses and is dressed in a bright Hawaiian shirt. The policeman taps him on the cheek with his pen. When it clicks against his skin, the policeman pries the sunglasses from the driver's face - he's frozen solid. The voiceover tells viewers, "You just don't introduce a convertible this irresistible in the middle of winter. Coming this spring, the 2005 Mustang Convertible." The 60-second spot ends with Ford's new divisional theme line, 'Built for the Road Ahead.' "Mustang is an iconic brand that requires iconic advertising that's head and shoulders above the field," says Marty Collins, general marketing manager, Ford Division. "You can't do a traditional ad for a car like this." 2005 Ford Mustang Convertible Super Bowl Ad

Mustang Mania Mustang Convertible has thrived for 40 years by staying true to the basic formula established in 1964: great drop-top design, combined with affordable wind-in-the-hair performance. The new 2005 Ford Mustang Convertible builds on that tradition with the most solid, best handling and most refined open-air driving character yet for this American legend.

This spring, Mustang Convertible joins the all-new Mustang Coupe, which arrived in Ford dealer showrooms in October and has been an overwhelming sensation with new car buyers. The 2005 Ford Mustang V-6 Convertible remains the lowest-priced V-6 convertible in the industry, starting at $24,495. Meanwhile, the 2005 Ford Mustang GT Convertible is the most affordable 300-horsepower drop-top on the road, starting at $29,995.

I Ain't Goin' in There Are you tough enough to challenge F-Series? The familiar Western shoot-out scenario gets a clever new twist in this 60-second spot that shows 'Built Ford Tough' not only applies to Ford trucks, but to their drivers, as well.

"Roadhouse" begins on a desert highway as a coyote runs across the road. A family of four riding in a sedan tries to appear calm and nonchalant as a convoy of rough, menacing looking motorcycle riders advances on their vehicle. The gang passes the sedan on both sides, with riders pausing briefly to grin at the passengers in the car holding their breath. 2005 Ford F-Series Super Bowl Ad

The gang pulls up to a roadhouse and stops. The lead rider puts his boots to the ground, removes his sunglasses and stares toward the roadhouse. His expression changes. We see the riders appearing more timid as they size up several Ford F-150 and Super Duty truck grilles 'staring' back at them menacingly. "I ain't goin' in there," says the leader. "Salad bar's better up the road," says another rider. The gang rides off. When the dust settles, viewers see a lineup of eight Ford trucks parked out front of the roadhouse as the voiceover says, "We don't just make our trucks tough - we make you tough." The 'Built Ford Tough' tag punctuates the ad.

"Only F-Series could do an ad like this," says Collins. "No one besides America's undisputed truck leader could credibly send the same kind of message on toughness."

Legacy of Leadership As the most successful vehicle in the history of automobiles, the Ford F-Series is in a league of its own at the top of the automotive game. It has been the best-selling truck in America for 28 consecutive years and the best-selling vehicle for 23 years in a row. Ford F-Series recently topped its own all-time truck sales record by selling an incredible 939,511 units in 2004.

During the last 25 years, F-Series has been the only nameplate in the entire automotive industry to sell more than 800,000 units in a year in the U.S. Today, Ford sells about one F-Series truck every 34 seconds. With its annual sales volume topping what many companies achieve for their entire product lineup, F-Series continues to be the industry benchmark for trucks.