CROCS(TM) Inc. Drives 2005 Grand American Race Car Sponsorship
Partnership With Turner Motorsports/H&R Springs to Expand Awareness Among Motorsports Community
BOULDER, Colo., Feb. 3 -- CROCS Inc., manufacturer of a new breed of comfort shoes, today announced its co-sponsorship of the No. 96 Turner Motorsports/H&R Springs/CROCS BMW M3 racecar as well as factory driver Justin Marks for the 2005 Grand-Am Cup Series. CROCS' sponsorship of Marks and the No. 96 car will kick-off at the Grand Am 200 Cup, Feb. 3 - 4, 2005 at the Daytona International Speedway in Daytona, Fl. Marks will race on Friday, Feb. 4 at 2:15 p.m. EST.
CROCS offers shoes made of Proprietary Closed Cell Resin (PCCR) and available in a wide array of colors and sizes. CROCS' sponsorship of Marks and the TMS/H&R Springs BMW M3 racecar will be supported by a wide variety of marketing initiatives throughout the 2005 Grand-Am Series racing season including retail and race collateral and trackside events.
"I am a huge fan of CROCS. They are extremely comfortable and just what I want to slip into after a long race," said Marks. "Having a leading lifestyle brand involved in our sport is very exciting and I am proud to be included in this partnership. Grand Am racing attracts people from all walks of life and CROCS offers high-quality products that serve the entire fan-base, making this partnership a great fit for the sport's audience."
CROCS shoes warm and soften with body heat, while molding to the foot, with a footbed that wicks away moisture. The European styling of the orthotic heel, built-in arch support and tarsal bar position the foot for the ultimate in comfort and health. CROCS are sold in more than 2,000 North American retail locations.
"CROCS footwear is lightweight, non-marking, anti-microbial, and odor resistant, making the shoes a great choice for athletes and sports enthusiasts alike," said Ron Snyder, CEO of CROCS Footwear. "We are excited to be involved in this relationship not only to help build broader brand awareness of CROCS among the thousands of sports car fans in the United States, Canada and Mexico, but also to support one of the best teams in the sport. We wish Justin and his crew the best of luck in the 2005 season."
In 2004, Marks, 24, earned four Rolex GT victories co-driving with Bill Auberlen. This year will be Marks' third season driving for BMW Team PTG. Marks' career highlights include a third place finish in 2004 Rolex Sports Car Series GT Driver Points and a sixth place finish in SCCA Pro Racing SPEED Touring Championship 2004. Marks is a graduate of the Skip Barber Racing School and he is currently pursuing a sports marketing degree at Sacramento State University.
About CROCS(TM):
CROCS Founders dreamed about the perfect boat shoe. They wanted fashion, function and fun in the most comfortable shoe in existence.
In less than two years, CROCS has become a phenomenon all its own, loved by, doctors, chefs, athletes, outdoor enthusiasts, celebrities, families and of course -- boaters.
Hop on a boat, stroll on the beach, or walk to a meeting, and you'll see that CROCS shoes are the most comfortable and versatile shoes you'll ever own. CROCS shoes are a new breed of footwear that provides comfort with a space-age material that has incredible benefits. The special Proprietary Closed Cell Resin warms and softens with your body heat and molds to your feet. The European styling of the orthotic heel, built-in arch support, and tarsal bar position your feet for ultimate foot comfort and health. CROCS shoes are a perfect shoe for boating, diving, water sports and every day wear. They will not mark floors or boat decks. CROCS shoes are ideal for people who are on their feet all day and need light, comfortable shoes. www.CROCS.com
About Turner Motorsport Inc
Turner Motorsport Inc has over ten years of experience in the racing, tuning, and servicing of BMWs. We are always ready to apply this expertise to making your BMW or MINI more fun to drive. Over the years we've established close working relationships with our suppliers making it possible for you to get everything you need from TMS. From suspensions to flywheels to lighting and beyond we are the USA's Ultra High Performance BMW and MINI Specialists!
Turner Motorsport's Race Team is very active across North America. We won the Speed Touring Car Driver's Title in 2003 and repeated the feat in 2004. We also led BMW to their third Manufacturer's Title in four years. In 2004 we finished in second-place in our first-ever season of Grand Am Cup endurance racing -- placing in the top ten in every race. Our hard-won expertise is passed on to our parts and service departments. We provide racing equipment and consultation to teams running in SCCA Club Racing, SCCA Pro Racing, BMWCCA Club Racing, and Grand Am Cup as well as several international series.