Motorsports Emporium Details Herta Sponsorship; ScaleCars.com on Rolex Daytona 24 Hour Race

SCOTTSDALE, Ariz.--Feb. 3, 2005--David Keaveney, CEO of Motorsports Emporium, Inc. (OTCBB:MSEP) announced today the details of their sponsorship agreement with IRL driver Bryan Herta.

Keaveney comments, "Our sponsorship with Herta provides high visibility for the ScaleCars.com logo. ScaleCars.com will be worn on both sleeves of Herta's driving uniform and on the chin area of his helmet during the 2005 racing series."

The IndyCar Series runs 17 races in 2005 starting March 6 through October 16. Races will be televised on ESPN, ESPN2 and ABC Sports. Herta is driving car #7 for Andretti Green.

Additionally, Herta will be driving in the Rolex Daytona 24 Hour Race held Saturday February 6th. The ScaleCars.com logo will be featured on car #44 driven by Bryan Herta, Jan Magnussen and NASCAR Cup Champions Terry and Bobby Labonte.

"Our agreement with Bryan Herta provides tremendous exposure opportunities for Scalecars.com which will assist in growing our brand and corporate awareness," concludes Keaveney.

Bryan Herta's 2004 Highlights:

-- Finished ninth in IndyCar Series standings, driving for Andretti Green Racing.

-- Recorded four top-five finishes and 10 top-10 finishes.

-- Qualified a career-best third at Nashville.

-- Led four races for a total of 67 laps.

-- Started 23rd and finished fourth in 88th Indianapolis 500.

-- Finished a season-best second at Chicago land Speedway.

For more information on Bryan Herta, the Indy Racing League or Daytona 24 Hours visit www.herta.com, www.indycar.com or www.daytona24hr.com To listen to a two part interview, visit http://smallcapvoice.com/msep/msep-2-2-05.wma

About Motorsports Emporium

Motorsports Emporium, Inc. (OTCBB:MSEP) is a fast track new company in the Motor Sports industry targeting amateur and professional enthusiasts who participate in die cast collecting, automobile restoration, high performance accessories, race venues and product licensing.

To purchase product visit www.ScaleCars.com or for further information visit www.motorsportsemporium.com

This news release may include forward-looking statements within the meaning of section 27A of the United States Securities Act of 1933, as amended, and section 21E of the United States Securities and Exchange Act of 1934, as amended, with respect to achieving corporate objectives, developing additional project interests, the company's analysis of opportunities in the acquisition and development of various project interests and certain other matters. These statements are made under the "Safe Harbor" provisions of the United States Private Securities Litigation Reform Act of 1995 and involve risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements contained herein.