aaXchange(R) Delivers SmartLaunch(TM) at NADA 2005; A Revolutionary Breakthrough Technology for Car Dealers

DALLAS, Feb. 1, 2005 -- American Auto Exchange, Inc. (aaXchange), the leader in dealer technology management is tapping into the power of eBay Motors, the world's online used car marketplace. aaXchange is offering U.S. auto dealers SmartLaunch(TM), a breakthrough technology that can increase gross and volume by harnessing the power of the Internet to directly reach retail customers.

Developed by a team with years of combined experience in the auto industry, SmartLaunch(TM) is a new integrated intelligence technology that will revolutionize the way dealers move used inventory. The new system provides an invaluable productivity tool that is simple to use, easy to implement, and is based on real-time data in a fast-paced market.

SmartLaunch(TM) enables dealers to list cars at a suggested price on eBay Motors using the aaXchange system. Every vehicle in the dealer's inventory is processed through the aaXchange analytical technology to determine the proposed profit based on eBay marketplace data. If the dealer wishes to list the vehicle on eBay Motors, they may do so by simply clicking on a button and walking through an easy to use listing tool. The dealer can also manage their listings within the aaXchange system throughout the auction process.

"A typical dealer can expect that after working with aaXchange's SmartLaunch(TM), they may see an increase in profit on units that were typically laying dormant in the dealership or they might otherwise wholesale," says Bruce Thompson, Chief Executive Officer of aaXchange.

According to eBay, eBay Motors delivered more than 11 billion dollars in worldwide annualized gross merchandise volume in 2004. Car dealerships have realized that selling on eBay saves them a great deal in dealership lot and advertising costs. These savings can ideally be passed on directly to the consumer for the opportunity of some truly excellent buys.

In addition to the SmartLaunch(TM) product, American Auto Exchange offers aaXchange Real Time Vehicle Trading Network and the aaXchange proprietary Vehicle Management System (VMS) which are available to dealers who want to more efficiently manage their inventory and sales needs.

For more information please visit American Auto Exchange at http://www.aaxchange.com/ .

American Auto Exchange, Inc. (aaXchange) is a productivity company with a unique technological foundation. Founded in 2001 by car industry veterans, aaXchange personnel have experienced every aspect and detail of the day-to-day operations of a dealership. The products and services designed by American Auto Exchange have been created based on the priorities of a dealership, beginning with the daily management and operations of the used car department.

American Auto Exchange, Inc. works with thousands of people across the United States who have chosen to apply products like the aaXchange Real Time Vehicle Trading Network, the aaXchange proprietary Vehicle Management System (VMS) and the new exclusive SmartLaunch(TM) product with integrated intelligence for eBay Motors. American Auto Exchange is headquartered in Dallas, Texas.