aaXchange(R) Announces DealerBasics - Real Time Market Pricing

DealerBasics Provides Revolutionary Data Delivery Technology at the Click of a Button

DALLAS, Feb. 1 -- American Auto Exchange, Inc. (aaXchange(R)) is introducing revolutionary technology to car dealers across the country. By partnering with DealerBasics, aaXchange dealers everywhere will be able to collect and apply data that they can use to set accurate retail pricing. Data compiled by DealerBasics is not only reliable but also provides dependable feedback instantly.

DealerBasics searches through thousands of targeted vehicles and displays the results in real time. When a specific vehicle is entered into the program, the dealer can search within specified mileage ranges and return all advertised pricing for like vehicles. It even allows dealers to drill down to see competitors' pictures and vehicle details. aaXchange's ability to acquire and aggregate previously confusing vehicle pricing data in seconds is the foundation of the DealerBasics model.

"This is a key inventory management tool we offer car dealers. As any big box retailer will tell you, an effective inventory management system coupled with real time retail pricing tools will benefit the bottom line of any organization. Why should car dealers be any different? Our technology-based tools allow a dealer's management and sales team to make knowledgeable decisions with little or no guesswork involved. It just makes sense to manage millions of dollars worth of car inventory this way," says aaXchange CEO Bruce Thompson.

"A technological transformation is occurring in the automobile industry. aaXchange is leading the way by bringing desperately needed technology to American auto dealers. The ability to quickly access pricing and inventory data increases productivity and that automatically improves the bottom line. As auto dealers work to match consumer wants with available inventory in order to improve customer satisfaction, this tool eliminates excesses and maximizes dealer margins," says Jordan Hymowitz, well known top hedge fund manager and former auto retailing analyst.

DealerBasics is unique in the marketplace. aaXchange is "the source" for sophisticated vehicle data delivery that assures competitively priced inventory to consumers. Details of the DealerBasics technology will be on display at booth #5755 at the upcoming National Automotive Dealers Association (NADA) convention in New Orleans.

American Auto Exchange, Inc. (aaXchange(R)) is a productivity company with a unique technological foundation. Founded in 2001 by car industry veterans, aaXchange personnel have experienced every aspect and detail of the day-to-day operations of a dealership. The products and services designed by aaXchange have been created based on the priorities of a dealership, beginning with the daily management and operations of the used car department. aaXchange products and services include Real Time Vehicle Trading Network, Vehicle Management System (VMS) and the new SmartLaunch(TM) Integrated Intelligence for eBay Motors. American Auto Exchange is headquartered in Dallas, Texas.

For more information about aaXchange please visit our website at http://www.aaxchange.com/