RAC Improves Customer Service With Informatica Data Integration Platform

Leading British Motoring-Service Provider Achieves Single Customer View Across Seven Million Members with Informatica PowerCenter

REDWOOD CITY, Calif., Feb. 1 -- Informatica Corporation , a leading provider of data integration software, today announced that RAC plc, a leading provider of motoring and vehicle services to individuals and businesses, has improved customer service by successfully implementing the Informatica PowerCenter data integration platform to achieve a single view of customer data as its range of services expands.

"PowerCenter has vastly improved RAC's information management capability. For example, business reports generated by our mainframe previously took IT as long as three days to write and six hours to run," said Andrew Urbanski, data architect at RAC. "With valuable customer information now in the data warehouse, the same reports are generated in just minutes. With PowerCenter, RAC has not only gained a better understanding of each customer's lifetime value, but has also improved its ability to deliver greater value to customers across its services and delivery channels."

Since 1897, RAC has built a strong brand name in the United Kingdom by offering a diverse portfolio of motoring services to seven million members. In order to further enhance services for its customers, RAC needed to gain an organization-wide understanding of individual customer relationships by consolidating numerous silos of customer information that had resulted from legacy IT systems and processes. Faster turnaround of the scheduled reports generated by the mainframe was also an important goal.

RAC implemented a customer data warehouse with Informatica PowerCenter as the cornerstone. PowerCenter currently consolidates customer information from 14 disparate data sources, including individual membership and renewals, vehicle-breakdown operations, travel sales, legal-expenses insurance, motor and home insurance, vehicle inspection, fleet sales, driving lessons, windscreen repairs and customer-contact data.

"Leveraging data integration to create a single view of the customer is increasingly critical for companies looking to achieve a competitive advantage and improve customer relationships," said John Entenmann, executive vice president of corporate strategy and marketing at Informatica. "We are pleased that market leaders such as RAC continue to rely on Informatica as business-critical IT infrastructure."

With seven million members, RAC is one of the UK's most progressive motoring organizations and the first choice provider for both private and business motorists. Whether it's roadside assistance, windscreen repair and replacement, learning to drive, vehicle inspections, legal and financial services or up-to-the-minute traffic and travel information -- RAC is able to meet all motorists' needs. RAC was ranked "No. 1 Roadside Assistance Provider in Customer Satisfaction" in the J.D. Power and Associates 2004 UK Roadside Study(SM), based on responses from 23,641 owners and drivers of registered vehicles who required roadside assistance.

About Informatica

Informatica Corporation is a leading provider of data integration software. Using Informatica products, companies can access, integrate, visualize, and audit their enterprise information assets to help improve business performance, increase customer profitability, streamline supply chain operations and proactively manage regulatory compliance. More than 2,100 companies worldwide rely on Informatica for their end-to-end enterprise data integration needs. For more information, call 1-650-385-5000 (1-800-970-1179 in the U.S.), or visit www.informatica.com.

NOTE: Informatica and PowerCenter are registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.