Polk Announces New Commercial Aftermarket Parts Consumption Models

New Commercial Solution Offers Accurate Picture of Demand for Aftermarket Parts

SOUTHFIELD, Mich., Jan. 31 -- R. L. Polk & Co. today announced the launch of the Polk Aftermarket Parts Consumption Models, its newest commercial vehicle solutions product. This one-of-a-kind fact-based reporting system enables commercial vehicle aftermarket manufacturers and retailers to access insightful reports containing the industry's most comprehensive and accurate information about the overall demand for commercial vehicle tires, engine oil, filters and brakes (drums/discs) by geographic location and specific vehicle categories.

"Users will find that the Polk Parts Consumption Models add perspective on major commercial vehicle market challenges such as accurately analyzing component demand, planning inventory and sales strategy, identifying market opportunities, and staying ahead of the competition," said Gary Meteer, Sr., Director of Polk's Commercial Vehicle Group.

Updated quarterly with the most accurate market information available, the Parts Consumption Models are the industry's exclusive source for fact-based information about commercial aftermarket demand for mid-range, medium-duty and heavy-duty trucks and buses. Each Parts Consumption Model provides guidance to identify best-selling product types, "hot" markets, demand potential and probable purchase date.

"The Parts Consumption Models represent a level of detailed and highly accurate information not previously available within the commercial marketplace," said Meteer. "This exclusive Polk offering allows all companies that touch the aftermarket for tires, brakes, filters and lubricants to make more informed decisions so these organizations can most profitably run their operations and measure the success of their business."

The Polk Parts Consumption Models are accessible via Polk's TIP(R)Net Web- based commercial vehicle market intelligence system and also are available in report form on a subscription basis.