Toyota Announces Price Adjustments on Selected 2005 Models

TORRANCE, Calif., Jan. 28, 2005 -- Toyota Motor Sales (TMS), U.S.A., Inc., today announced new base vehicle pricing for certain 2005 model year cars and trucks.

The price adjustment for 15 selected Toyota and Scion models reflects an average Manufacturer's Suggested Retail Price (MSRP) increase of $142, or 0.6%. Scion models receive the following average MSRP increase: the xA subcompact, $50 or 0.4 percent, the xB urban utility vehicle, $50 or 0.4 percent and the tC sports coupe, $50 or 0.3 percent.

Toyota models, and their average MSRP increase, include: the Sequoia full-size SUV, $100 or 0.3 percent, the Tundra full-size pickup truck, $100 or 0.4 percent, the Camry Solara coupe, $100 or 0.4 percent, the Land Cruiser full-size SUV, $300 or 0.5 percent, the Matrix crossover utility vehicle, $100 or 0.6%, the Corolla compact sedan, $100 or 0.7 percent, the Camry sedan, $150 or 0.7 percent, the Sienna van, $200 or 0.8 percent, the Highlander mid-size SUV, $200 or 0.8%, the Echo sedan, $100 or 0.9 percent, the RAV4 compact sport utility vehicle (SUV), $200 or 1.0 percent and the 4Runner mid-size SUV, $300 or 1.0 percent.

The price adjustment on all 15 models will take effect on February 7.