American Auto Exchange (aaXchange) Unveils New Products and Partnerships at 2005 NADA Conference in New Orleans

NEW ORLEANS, Jan. 27, 2005 -- Details about American Auto Exchange's new products, services, and alliances will be revealed to more than 30,000 auto dealers, show attendees, and journalists at the 2005 National Automotive Dealers Association Annual Conference in News Orleans.

aaXchange will be introducing SmartLaunch(TM) an Integrated Intelligence tool for eBay Motors. Developed by a team with years of combined experience in the auto industry, SmartLaunch(TM) is a new integrated intelligence technology that will revolutionize the way dealers move used inventory. The new system provides an invaluable productivity tool that is simple to use, easy to implement, and is based on the real time data in a fast paced market.

SmartLaunch(TM) enables dealers to list cars at a suggested price on eBay Motors using the aaXchange system. Every vehicle in the dealer's inventory is processed through the aaXchange analytical technology to determine the proposed profit on eBay marketplace data. If the dealer wishes to list the vehicle on eBay Motors, they may do so by simply clicking on a button and walking through an easy to use listing tool.

   In addition aaXchange will be unveiling:
   *  abX, a new partnership formed with Auction Broadcasting Company of
      Indianapolis, Indiana.  The new partnership will enable dealers to
      purchase vehicles through the aaXchange portal with integrated
      intelligence giving them real-time information to make better
      purchasing decisions;
   *  NewCarOrderingSystem that gives dealers intelligent recommendations
      for allocation meetings and new car ordering process; and
   *  DealerBasics, a new tool that gives dealers the ability to accurately
      set comparable retail pricing for vehicles in their markets.

NADA presents an opportunity for aaXchange to showcase all that it is doing to provide automobile dealers across the country with the latest in cutting edge technology, products, and services. aaXchange will be exhibiting at booth #5755 during the convention.

Bruce Thompson founded aaXchange in 2001. He brings to aaXchange more than 18 years experience in every aspect of the automotive industry from wholesale to retail consulting. Bruce has built American Auto Exchange into a state of the art technology company directed at helping dealers with their used car operations. aaXchange personnel have extensive experience in the day-to-day operation of a dealership and have translated that into products and services with a dealership's priorities in mind.

In addition to the SmartLaunch(TM) product, American Auto Exchange offers aaXchange Real Time Vehicle Trading Network and the aaXchange proprietary Vehicle Maintenance System (VMS) to dealers who want to more efficiently manage their inventory and sales needs. American Auto Exchange is headquartered in Dallas, Texas. For more information please visit the website at http://www.aaxchange.com/