Motorsports Emporium Announces Agreement with Driver -- ScaleCars.com signs IRL's Bryan Herta

SCOTTSDALE, Ariz.--Jan. 2, 20057, 2005--David Keaveney, CEO of Motorsports Emporium, Inc. (OTCBB:MSEP) announced today its wholly-owned subsidiary ScaleCars.com signed a sponsorship agreement with Indy Racing League driver Bryan Herta.

Keaveney comments, "We are thrilled to sign Bryan Herta as our first sponsored driver. Herta finished 4th at last years Indy 500, and is a proven winner in Indy Car racing. This year will be Herta's second year driving for the Andretti Green Racing Team. We are confident Herta will have a breakout year and bring tremendous exposure to Scalecars.com and MotorSports Emporium. More details on this exciting agreement will be forthcoming."

For more information on Bryan Herta or the Indy Racing League, please visit www.herta.com or www.indycar.com.

About Motorsports Emporium

Motorsports Emporium, Inc. (OTCBB:MSEP) is a fast track new company in the Motor Sports industry targeting amateur and professional enthusiasts who participate in die cast collecting, automobile restoration, high performance accessories, race venues and product licensing.

To purchase product visit www.ScaleCars.com or for further information about MotorSports Emporium, Inc. visit www.motorsportsemporium.com or contact:

Mark Wolkos

Marketing Manager

MotorSports Emporium, Inc.

480-596-4002

This news release may include forward-looking statements within the meaning of section 27A of the United States Securities Act of 1933, as amended, and section 21E of the United States Securities and Exchange Act of 1934, as amended, with respect to achieving corporate objectives, developing additional project interests, the company's analysis of opportunities in the acquisition and development of various project interests and certain other matters. These statements are made under the "Safe Harbor" provisions of the United States Private Securities Litigation Reform Act of 1995 and involve risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements contained herein.