MSD Ignition Partners with DIRT MotorSports as a Sponsor for Two World of Outlaws National Touring Series

NORMAN, Okla.--Jan. 2, 20057, 2005--Boundless Motor Sports Racing, Inc., (OTCBB:BMSR) (Boundless) d/b/a DIRT MotorSports(TM), announced a partnership with MSD Ignition as a sponsor of both the World of Outlaws Sprint Series and World of Outlaws Late Model Series. Terms of the sponsorship agreement were not disclosed.

MSD Ignition is a leading manufacturer of ignitions, coils and accessories for the racing industry. Throughout the racing world, MSD Ignition Controls have been the ignition choice of the top professional drivers in the World of Outlaws, DIRT Modifieds, NASCAR, NHRA, IHRA and many more. Today MSD Ignition encompasses over 84,000 square feet with more than 400 employees including a core of highly trained engineers, technicians, assembly specialists and performance enthusiasts.

"The future looks bright for the partnership between our companies," explains Mark Noble, DIRT MotorSports VP of Sales and Marketing. "As we continue to grow our business, companies like MSD will play an important role in years to come. We look forward to a long and successful relationship."

About DIRT MotorSports(TM)

Headquartered in Norman, Okla., with its operations office in Colorado Springs, Colo., DIRT MotorSports(TM) is the premier dirt racing and sports entertainment company dedicated to the promotion of competitive dirt track racing. DIRT MotorSports is the largest sanctioning body for sprint, late model and modified dirt track racing in the United States. DIRT MotorSports operates the industry's most prominent national touring series, including the World of Outlaws Sprint Series(R) broadcast on the Outdoor Channel(R) ; the World of Outlaws Stacker 2(R) Late Model Series(R) broadcast on SPEED Channel and the DIRT Modified Series(TM). "World of Outlaws" is a registered trademark of DIRT.