@utoRevenue Expands its CRM Product Line with the Addition of an Email Newsletter Service

BOSTON--Jan. 2, 20056, 2005--

@utoEnews, a Permission-Based eNewsletter, Helps Auto Dealerships Build Customer Relationships and Increase Revenue

@utoRevenue(TM), the nation's leader in permission-based marketing services for the automotive industry, announced the company has expanded its CRM services, adding @utoEnews(TM), a permission-based, interactive personalized eNewsletter for automobile dealerships. @utoEnews, which is designed to build customer relationships and generate additional revenues for the dealership, complements @utoRevenue's multi-faceted CRM - Create Real Money program.

An electronic-mail newsletter that is personalized to the dealership, @utoEnews contains articles about the dealership, its personnel and products and links to the dealership's web site. Aimed at the dealership's customers and prospects, the eNewsletter is interactive so readers can point, click and print service coupons, vehicle maintenance tips and articles.

According to John M. Miller, @utoRevenue CEO, @utoEnews enables dealerships to maintain contact with customers in a positive way that fits the busy life of today's American consumers. "@utoEnews is a win-win," Miller says. "Customers appreciate the online notification of specials and discounts on service, and readers like being able to click on links to the dealership's web site and email dealership personnel."

Permission-based @utoEnews is compliant with CAN-Spam laws, and readers can unsubscribe at any time if they wish. They can also forward the newsletter to friends and family, opening the door to new prospects for the dealership.

@utoRevenue writes the articles, customizes each newsletter with the dealership's branding and delivers the newsletters for the dealership. The dealership receives regular detailed usage reports that track readership by customers/readers and shows the number of eNewsletters opened, links opened and articles read.

An email newsletter offers a cost-effective way for auto dealers to maintain relationships with their customers, Miller says. "By the dealership's offering contests, coupons and eVIP deals in the newsletters, customers feel special and appreciated. Our service provides dealers a painless way to build and maintain valuable customer loyalty."

@utoEnews is available now and is being showcased at the company's Booth #5943 at NADA in New Orleans, January 29 through February 1, 2005.

@utoRevenue(TM) (www.autorevenue.com), based in Great Barrington, MA, is the automotive industry's leading full service, fully automated eCRM company. John Miller, CEO, who founded the company in 2001, has extensive experience in the industry as an executive at COIN and KeyTrak and as the founder and CEO of UPS (Ultimate Prospecting Services). UPS, a company that used database management to build customer satisfaction, was listed twice on INC magazine's list of the 500 Fastest Growing Companies and grew to a nationwide multimillion-dollar enterprise in just six years.