The Cobalt Group Announces Launch of Cobalt Site Reporter
SEATTLE--Jan. 2, 20056, 2005--| New application in Cobalt's integrated suite of online retailing solutions gives automotive dealers powerful tools to track and measure effectiveness of e-business programs |
The Cobalt Group, the leading provider of retailing solutions for the automotive market, today announced the launch of Cobalt Site Reporter(TM), a key new application in Cobalt's complete, integrated suite of online retailing solutions. Designed specifically for the automotive industry, Site Reporter measures the effectiveness of a dealer's website with an unprecedented combination of reporting tools.
Site Reporter's user-friendly dashboard gives dealers an at-a-glance view of the most important trends and performance of their websites. Dealers can utilize Site Reporter to track leads through their website and analyze visitor behavior. The solution provides dealers with information that allows them to adjust their online storefront quickly and easily, to best attract, retain and close more customers. Site Reporter directly integrates with Cobalt Nitra(TM), the foundation of Cobalt's online retailing solutions, used by 12,000 franchised dealers and endorsed by more than two thirds of the world's automotive manufacturers.
"Unlike out-of-the-box reporting applications, Site Reporter is a superior analytics tool created exclusively for automotive dealers," said Max Steckler, The Cobalt Group's director of product management and marketing. "Site Reporter provides detailed, customized reports that work directly with a dealer's website to provide important information most critical to that dealership."
Important features of Cobalt Site Reporter include:
-- Dealer-specific analytic dashboards providing information such as leads generated, search engine referrals and popularity of specific vehicle make and model searches. Dealers can see which inventory searches are most popular and adjust their website to better attract and retain customers.
-- Powerful reporting that can generate up to 78 reports that are available on demand from data that can be stored up to 13 months.
-- Enhanced tracking tools that help measure website effectiveness by tracking visitors, leads and lead conversion.
-- Better integration with the dealer's website application, reflecting friendly page names as defined by the dealer. This feature allows the dealer to better track the effectiveness of promotional URLs and content pages that have been set up for search engine optimization.
-- Professional PDF-formatted reports that can be saved and emailed within the dealership.
"Now dealers are armed with up-to-date, detailed information on their online storefront, such as visitor activity, lead generation trends, search engine referrals, most popular new and pre-owned models, and lead conversion ratios," said Steckler. "Site Reporter gives managers a better picture of what's happening and how they can maximize results for their dealership."
To sign up for Site Reporter or get more information about Cobalt's industry-leading products and services, contact Cobalt at 866-439-2258 or email sales@cobaltgroup.com.
About The Cobalt Group
The Cobalt Group is North America's leading provider of automotive retailing solutions. For a decade, Cobalt's exclusive mission has been to help automobile dealers and manufacturers leverage online retailing and customer relationship management (CRM) technology to increase their effectiveness and profits and to enhance the car-buying and ownership experience for their customers. Cobalt provides automotive retailing products and services to more than half the automotive dealerships in the United States, Canada and Mexico and is endorsed by more than two-thirds of the world's major automotive manufacturers. Cobalt has also received six consecutive annual endorsements from the National Automobile Dealers Association (NADA(R)).