Magazine Company Expands 'Tuner Bash AfterDark'

ANAHEIM, Calif.--Jan. 2, 20054, 2005--PRIMEDIA, Inc. the country's leading targeted media company, today announced the expansion of its popular Tuner Bash Spring Break automotive lifestyle events to include three new large-scale nighttime events aimed at the burgeoning Generation Y demographic. The ultimate tuner event, Tuner Bash AfterDark showcases the nation's premiere tuner cars alongside the trendiest club DJs, live entertainment and model contests to draw crowds ranging from 10,000 to 300,000 attendees. The AfterDark events come five years after the launch of the first Tuner Bash event and the expansion builds on the leadership position of PRIMEDIA's tuner titles in the automotive market, furthering the company's portfolio of industry-leading events.

"PRIMEDIA's expertise in the tuner automotive sector is unmatched. With more than five of the top titles in the category, we have led the space since its inception," said John Rousseau, president of PRIMEDIA's International Automotive Group. "The expansion of the event series in 2005 is a testament to the year after year success of the Tuner Bash events and satisfies a growing demand in the marketplace for more interaction, more content and more fun. Our target Gen Y demographic is the largest since the baby boomers and with over 32 million new Gen Y drivers in the market and growing every year, now is the ideal time for our male youth brands."

Created and produced by PRIMEDIA's International Automotive Group and led by the industry's foremost editorial experts from Super Street, Import Tuner, Sport Compact Car, eurotuner and Honda Tuning, the Tuner Bash series is comprised of both "under the sun" and "under the stars" events with Tuner Bash Spring Break daytime events held in Daytona Beach and South Padre Island, and the new Tuner Bash AfterDark evenings scheduled for Seattle, Chicago and Baltimore.

Automotive enthusiasts travel hundreds of miles to Tuner Bash Spring Break events to participate in the industry's most prestigious tuner car show and see featured cars straight from the pages of Super Street and Import Tuner magazines. Tuner Bash Spring Break events are free to more than 300,000 high school and college kids who descend on Daytona Beach and South Padre Island each year.

The new Tuner Bash AfterDark features a nightclub-like environment for more than 10,000 male and female attendees in Chicago, Baltimore and Seattle. Complete with a car show, live entertainment, laser light shows, dancing, and DJ contests, Tuner Bash AfterDark draws in core enthusiasts for a safe evening of the best the tuner nightlife scene.

"No other events compare to our Tuner Bash," said John Naderi, Editor-in-Chief of Super Street magazine. "We don't just write about the trends, we help create them which is evident at every event we produce."

2005 dates and locations for the Tuner Bash events include:

Spring Break Tuner Bash South Padre Island
March 12-13, 2005
Schlitterbahn Waterpark
South Padre Island, TX

Spring Break Tuner Bash Daytona Beach
March 18-19, 2005
Plaza Resort & Spa
Daytona Beach, FL

Tuner Bash AfterDark
May 7, 2005
Stadium Expo
Seattle, WA

Tuner Bash AfterDark
July 9, 2005
Baltimore Convention Center
Baltimore, MD

Tuner Bash AfterDark
August 20, 2005
McCormick Place
Chicago, IL

As part of PRIMEDIA's dedication to this dynamic automotive market, the company recently announced Hard Drive, a 10-city interactive tour featuring officially sanctioned racing, live entertainment and "ride and drives," which puts drivers behind the wheels of the newest cars. For more information, visit www.harddrivelive.com.