IMN Launches Enhanced Loyalty Driver E-Newsletter Program
NEWTON, Mass.--Jan. 2, 20050, 2005--| Fully Turn-key Service Includes Custom Content from The NewsFlash Corporation(TM) |
IMN (iMakeNews, Inc.), a leading e-communications service provider, today announced an enhanced program for auto dealers using its Loyalty Driver(TM) e-newsletter service. The program is the result of an alliance between IMN and The NewsFlash Corporation(TM), a leading digital publishing company with deep auto industry experience.
Through the new program, called Loyalty Driver Custom, IMN will offer a fully turn-key e-newsletter resource--adding pre-written, custom content to its Web-based platform for e-newsletter design, distribution and tracking/analytics. NewsFlash will not only provide the content, but also help and advise dealers on e-newsletter design, layout and editorial calendar planning.
"As the lifetime value of the typical car-buying household approaches $350,000, auto dealers are looking at the power of lifestyle e-newsletters to keep clients loyal," said David Fish, Chief Executive Officer of IMN. "NewsFlash is a premier provider of custom e-newsletter content that engages auto dealer customers, strengthens their loyalty, and increases their propensity to purchase. By combining their content with IMN's analytics for detecting and accelerating purchase intent, we are giving dealers a new resource for increasing per-customer revenues."
NewsFlash content is designed to maintain customer interest in their local dealers, drive clients to dealer websites and showrooms, and increase sales opportunities. Articles cover brands and vehicles of the month, vehicle road tests, classic cars, "hot" gadgets, recipes, vacation ideas, movie reviews, and more. The variety of articles appeals to different members of each customer household, while still fueling interest in new cars, used cars, service and accessories. Content comes from NewsFlash staff writers, as well as affiliated information providers such as AutoWeek, New Car Test Drive, AIC Autosite and several other lifestyle publications.
"NewsFlash has really mastered lifestyle e-newsletters for the auto dealer industry," said John Anderson, Anderson Honda, Palo Alto, one of Northern California's largest dealerships. "Since the launch of Anderson Honda Hotline in 2004, we've received wonderful comments from our customers who know that when it comes to Honda Vehicles, Anderson's is the place to shop!"
The Patrick Dealer Group, Chicago's fifth largest auto dealership when ranked by sales, is also using Loyalty Driver.
"IMN offers an elegant and comprehensive e-newsletter platform," said Clyde Hakim, President of NewsFlash. "IMN's tools for e-newsletter production, distribution, and ROI measurement are powerful and easy to use. By combining NewsFlash's publishing and content expertise with IMN's amazing resource, dealers gain a comprehensive solution for mining the value of every client."
For more information on the new Loyalty Driver Custom program, please contact Brian Epro, IMN, at 617-964-NEWS or bepro@imninc.com. Additional Loyalty Driver details are also available at http://loyaltydriver.imninc.com.
About IMN:
IMN (iMakeNews, Inc.) of Newton, MA is a leading service provider specializing in e-communications. Originally focused on e-newsletters, IMN now delivers e-communications solutions that boost business performance and span e-newsletters, e-mail, mini-sites, Weblogs, and robust tracking and analytics. IMN products are sold worldwide directly and through a host of reseller organizations. IMN has pioneered Informative Marketing(TM), a strategy for using online analytics to better understand customers and prospects, take action based on their responses to content, and improve the return on e-communications program investments. Founded in 1999 and funded by Brook Venture Funds, IMN services more than 1,000 accounts globally. The company's approach to e-communications has been embraced by major corporations such as Shell Oil, Wachovia, CitiStreet, ING, and General Electric. More information about IMN can be found at www.imninc.com or by calling 866-964-NEWS.
About The NewsFlash Corporation:
The NewsFlash Corporation of Marstons Mills, MA is a digital publishing and services organization providing companies with opt-in eMessaging solutions including custom e-newsletters, alerts and e-postcards that serve to build regular and consistent relationships with their constituencies. Founded in 2003, NewsFlash experienced rapid growth by initially offering their digital turnkey e-publishing solutions to auto dealers. Today, in addition to the automotive sector, the company offers ePublishing expertise and solutions to the corporate, consumer, travel and timeshare sectors. More information about The NewsFlash Corporation can be found at www.thenewsflash.info or by calling 508-428-4246.
Journalists who would like more information should contact Dawn Ringel, Warner Communications, at 781-449-8456 or dawn@warnerpr.com.