@utoRevenue Introduces @utoDirect, a Unique Direct Mail Service for Automobile Dealerships; New Direct Mail Service Complements Company's CRM - Create Real Money - Program

BOSTON--Jan. 1, 20059, 2005--@utoRevenue, the nation's leader in permission-based marketing services for the automotive industry, announced today the availability of its newest service, @utoDirect, a customized direct mail program. With the addition of @utoDirect to @utoRevenue's product line, @utoRevenue now offers dealerships a complete CRM communications service with email, telephone messaging and direct mail.

According to @utoRevenue CEO John Miller, "@utoDirect draws upon our company's expertise in helping auto dealerships increase revenue and customer satisfaction." He says @utoRevenue's customized direct mail program allows dealers to stay in contact with off-line customers in order to increase the amount of customer visits per year, thus increasing dealership revenue.

@utoDirect's high quality mailers are offered in many different themes and provide opportunities to showcase special sale events service and maintenance specials, specific parts offers, and basic dealership information such as location and hours of operation. According to Miller, his company can quickly roll out a professional direct mail campaign to meet any dealership's needs.

The service ranges from a monthly service mailer program to coupon books, invitations to special events, and colorful, attention-getting postcards. @utoDirect also offers online coupons from the dealer's website. "With more people using the Internet every day, dealers are finding that customers want the ability to point, click and print a coupon," says Miller.

@utoDirect is the perfect solution for off-line customers and a real complement to @utoRevenue's email and voice messaging services. "Together @utoDirect and @utoRevenue provide an intelligent way to maintain contact with all a dealerships customers via the least expensive mode and via the manner the customer prefers - phone messaging, email or direct mail," says Miller. "This increases customer satisfaction and loyalty, decreases expenses and increases in sales and service revenue."

@utoDirect is available now and will be showcased at the company's Booth #5943 at NADA in New Orleans, January 29 through February 1, 2005.

@utoRevenue(TM), www.autorevenue.com, based in Great Barrington, MA, is the leading full service, fully automated eCRM company in the automotive industry. John Miller, CEO, founded the company in 2001 and has over 22 years experience in the auto industry as an executive at COIN and KeyTrak and as the founder and CEO of UPS (Ultimate Prospecting Services). UPS, a company that used database management to build customer satisfaction, was listed twice on INC magazine's list of The 500 Fastest Growing Companies in the U.S. and grew to a nationwide multimillion-dollar enterprise in just six years.