BMW Offers Sneak Preview of the New 3 Series Using Mobile Phone Technology

WOODCLIFF LAKE, N.J., Jan. 18, 2005 -- BMW is offering consumers an innovative first-look at its new 3 Series model via their mobile phones.

The new BMW 3 Series is set to launch this Spring, however those eager to enjoy a preview of BMW's upcoming offering can call 703-286-BMW3 on mobile phones equipped with internet access to see, hear and experience the new car. The micro-website includes new photos, graphics and product information on the new car and consumers may also choose to receive future updates on the 3 Series via their cellular phone as the car nears its launch.

The 3 series micro-site has been designed by Boomerang Mobile Media.

"We are excited to be previewing our new 3 Series with a cutting-edge marketing initiative," said Jim McDowell, Vice President, Marketing, BMW of North America. "Though the best way to truly experience the sheer joy of driving a BMW is through a test drive, consumers can experience the next best thing through their mobile phone."

"By marketing via cellular phones, BMW is taking the lead in building deeper and more satisfying relationships with their customers," said Lou Schultz, chairman, Boomerang Mobile Media.

In announcing the use of the Boomerang Mobile Media service, Glenn Field, CEO of the company, said "By using the power of cellular marketing, BMW is taking advantage of all the virtues of traditional advertising, direct marketing, promotions and interactivity and putting them into one compelling, integrated campaign."

   NOTE - USERS NEED CELLULAR PHONES EQUIPPED WITH INTERNET CAPABILITY.

  BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Corp. in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 roadster and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 340 BMW passenger car centers, 327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 73 MINI passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:

   http://www.bmwusa.com/
   
   http://www.bmwmotorradusa.com/
   
   http://www.miniusa.com/
   
   http://www.rolls-roycemotorcars.com/

Journalist note: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: http://www.press.bmwgroup.com/.

About Boomerang Mobile Media

Boomerang Mobile Media (http://www.boomerangmobile.net/) is a cellular- based media company that provides interactive marketing communication services to marketers and advertisers. The company helps businesses deepen their relationships with their customers by producing opt-in, interactive promotions to mobile phones and wireless devices. It helps companies to improve their brand equity by engaging consumers in marketing campaigns that stand out from traditional print, broadcast and web-based advertising. The privately held company is based in Sarasota, Fla.