Prolong Expands Retailer Lineup for 2005

IRVINE, Calif.--Jan. 1, 20057, 2005--Prolong Super Lubricants, Inc., manufacturer and marketer of patented consumer automotive, commercial/industrial and household products and wholly owned subsidiary of Prolong International Corporation (AMEX:PRL), (http://www.prolong.com), a technology driven consumer goods holding company, today announced that Prolong products will be carried in close to 15,000 retail stores in the U.S. in 2005, a significant increase in the number of outlets over the prior year.

Prolong is pleased to report that almost every major auto supply retailer in the country will be stocking Prolong products this year. The list includes AutoZone, CARQUEST Auto Parts, CSK Auto (including Checker Auto Parts, Schuck's Auto Supply, and Kragen Auto), Keystone Automotive, Meijer, NAPA Auto Parts, National Auto Stores, Pep Boys, Wal-Mart and the recent addition of Advance Auto Parts, one of the country's largest automotive aftermarket retailers with over 2,600 stores. Presence in these chains, and a number of other retail outlets, represents significant sales potential for Prolong, whose flagship engine treatment already commands a strong position in its category.

Advance Auto Parts is one of the largest retailers of automotive parts and products in the United States, operating in 38 states, Puerto Rico and the Virgin Islands with more than 2,600 stores. The chain is the first to carry Prolong's new "Power Pack" offering, which combines the signature Engine Treatment with both Prolong FastFuel(TM) Injector Cleaner and Octane Power Boost for a consumer value promising both superior engine protection and performance, along with optimum fuel mileage. The popular Prolong Lifetime Limited Product Engine Warranty is included for all eligible vehicles.

"We are extremely pleased and privileged to have our products 'on-shelf' at these major chains," stated Prolong's President, Elton Alderman. "Retailers are exceptionally selective in what they choose to offer to their customers and it is encouraging to know that we have picked up significant distribution starting in January of this year. This is a much anticipated opportunity and a great start to a year earmarked for sales growth."

Prolong Super Lubricants, Inc. is an operating subsidiary of Prolong International Corporation. Prolong International Corporation (AMEX:PRL), a consumer products holding company headquartered in Irvine, California, through its operating subsidiaries, manufactures, markets and distributes a complete line of patented lubricant and proprietary automotive, commercial/industrial and household products. The company's products are marketed and sold under the brand name Prolong Super Lubricants(R) and are used in automotive, industrial and consumer applications. Prolong products are sold throughout the United States at major chain stores and auto retailers and in international markets. More information about Prolong International and its products can be obtained at http://www.prolong.com.