Navicom Begins Shipping GPS Units to Nationwide Retailers and Distributors; Navicom to Compete With OnStar and LoJack for GPS Tracking Market

SCOTTSDALE, Ariz., Jan. 13, 2005 -- NowAuto, Inc. announced today that it has begun shipping Navicom GPS tracking units to distributors and retailers across the US. Navicom has recently changed its sales model to become a supplier to distributors and retailers rather than direct sales. This strategy should significantly increase sales, lower costs, and generate greater monthly service fees. The program is expected to increase Navicom's subscriber base significantly in 2005.

Navicom creates satellite maps on the Internet to show the vehicle within a five-foot range giving latitude, longitude, address, speed, direction, date and time. Using the Internet and GPS technology powered by Navicom, subscribes can access their vehicles in 98% of the US, Canada, and Mexico. The integrated functionality of Navicom includes immediate location, speed, direction, geo-fence notification, unlock/lock door, enable/disable starter, and many other features.

Navicom has recently created new point of sale (POS) display material. The new Navicom material ranges from a simple counter stand to a full-size (6 foot x 4 foot) floor display. New and updated brochures have been created for distributors as well as a new website, http://www.nowgps.com/. The marketing material focuses on the benefits of Navicom and the superior capability over the competition.

Scott Miller states, "We expect Navicom to compete head-to-head with LoJack and OnStar. If you visit our website at http://www.nowgps.com/ you can compare our technology to theirs and see why we believe that Navicom is one of the best products on the market. We have just shipped our first orders to our new distributors in the Midwest and are starting to ram up our advertising efforts. Navicom now has excellent distributors throughout the Midwest and is constantly receiving new applications across North America which we will continue to review.

NowAuto, Inc. also announced last week that its wholly owned subsidiary, Navicom, will participate in the Barrett-Jackson Auto Auction from January 25- 30. The show is expected to bring over 185,000 attendees over the 5-day period. Navicom will demonstrate its installed and portable GPS unit at the show. Navicom has created extensive marketing materials showing the advantages of its system over the competition. These advantages include lower price, larger range, more functionality, and an Internet-based system for subscribers to track vehicles online.