Ad Agencies Compete for Mitsubishi Motors Account

Six National Advertising Agencies Make Second Round of Mitsubishi Motors North America Selection Process

CYPRESS, CALIF., Jan. 11 -- Mitsubishi Motors North America (MMNA) today announced the six advertising agencies that will advance to the next round of the selection process, in which the winner will be named as the auto manufacturer's agency of record. BBDO North America of New York, Cramer-Krasselt of Chicago, Publicis & Hal Riney of San Francisco, Temerlin McClain of Dallas and Publicis West of Seattle join the incumbent agency, Deutsch of Los Angeles, who has elected to participate in the selection process.

"We are pleased to have the top advertising agencies in the country competing for our business," said Kevin Mayer, MMNA's director of advertising. "With the introduction this week of the new sporty Eclipse and Raider truck at the North American International Auto Show (NAIAS), our product lineup is stronger than ever -- and we're confident we've tapped into the best of the advertising world to help us best disseminate our future messages to consumers."

Site checks and interviews with the six agencies will take place during the week of January 17. A final decision is still on schedule to be made March 1.

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations of Mitsubishi Motors Corporation in the United States and Canada. Mitsubishi Motors sells coupes, convertibles, sedans and sport utility vehicles through a network of approximately 650 dealers.