Faith West and Dodge Partner to Bring HEMI Power to Mobile Phones Nationwide; Dodge Extends Its Advertising Campaign to Wireless

SAN FRANCISCO--Jan. 1, 20051, 2005--Fans of Dodge can now "grab life by the horns" via their mobile phone. Faith West Inc., provider of the popular Modtones brand of cutting-edge mobile music and image content, announced today that it has teamed up with Dodge to extend their brand campaign by offering ringtones and images promoting Dodge vehicles.

Under the terms of the deal, Faith West is distributing Dodge branded content, including the popular "Hit It" audio tag, through a co-branded Web site (dodge.modtones.com), as well as through existing carrier channels for its Modtones service. Dodge is promoting the site through links from Dodge.com and other Dodge branded web site placements. As an extension of its advertising and marketing campaigns for the brand, Dodge will distribute promotional ringtone redemption codes, each good for one free ringtone or image, at branded events across the country. Ringtones will be available as master and polyphonic files, so consumers can choose the format appropriate for their handset.

"Ringtones have become a key part of American pop culture," says Carolynne Schloeder, president of Faith West. "Dodge will always be an icon of American culture, so we feel this relationship is a great fit for both companies. We're excited to provide an innovative new marketing medium for such an important brand advertiser."

Faith West launched Modtones in June of 2002, and its catalog has grown to include master file ringtones, sound effects, and voice tones, as well as polyphonic ringtones. Each ringtone is crafted in-house by a staff of musicians and optimized for audio quality on every handset.

"With the popularity of mobile content, we see great value in offering promotional ringtones and images to consumers," said Fred Diaz, Dodge's Director of Marketing. "Faith West enables us to reach very active mobile users through Modtones that are brand enthusiasts. This relationship is the perfect vehicle for us to promote our brands to the mobile market."

About Faith West Inc.

Faith West makes mobile phones rock. A wholly owned subsidiary of publicly traded Japanese corporation Faith, Inc., Faith West delivers high-impact mobile content to consumers and wireless carriers under the Modtones brand. The company also provides service to licensees of its parent company's software based mobile sound solutions worldwide, including authoring tools to create mobile content in the proprietary CMX(R) multimedia format developed by QUALCOMM with Faith technology. Faith West is headquartered in San Francisco, CA. http://www.faithwestinc.com.

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