NowAuto, Inc. Announces That Wholly Owned Subsidiary Navicom Will Demonstrate at the Barrett-Jackson Auto Auction January 25-30

Navicom Launches New Website, NowGPS.com

SCOTTSDALE, Ariz., Jan. 6 -- NowAuto, Inc. announced today that its wholly owned subsidiary Navicom will participate in the Barrett-Jackson Auto Auction from January 25-30. The show is expected to bring over 185,000 attendees over the 5-day period. Navicom will demonstrate its installed and portable GPS unit at the show. Navicom has created extensive marketing materials showing the advantages of its system over the competition. These advantages include lower price, larger range, more functionality, and an Internet-based system for subscribers to track vehicles online.

Scott Miller, CEO states, "We plan to launch a targeted marketing campaign for Navicom in 2005 and the Barrett-Jackson Auction is an ideal place to display our technology. We are putting considerable effort into making Navicom the talk of the show. Our goal is to establish sales relationships with distributors across the US. The attendees of this show are car enthusiasts and they will appreciate and understand the value proposition that Navicom technology offers. This will be one of numerous shows Navicom attends in 2005."

Navicom also announced the launch of http://www.nowgps.com/. The Navicom website has been updated with additional information about Navicom including comparisons between its services and the competition. Visitors to the website can purchase Navicom and program a unit online or find a distributor in the US, Canada, and Mexico. The new website also allows subscribers to login to their account and track their vehicle. Navicom is Internet based, facilitating functionality unmatched by the competition. Subscribers can monitor the vehicles location, speed, direction, maintenance requirements, and even disable or enable the vehicle starter. NowGPS.com is adding additional information about distributors this week and more content about the system.

About the Barrett-Jackson Show

At the January 2004 Barrett-Jackson Auto Auction new records were set and old expectations were shattered. With an impressive 185,000 in attendance, 98% of all cars were sold with a total sale value of $38.5 million. In 2005, Barrett-Jackson will accelerate into the future. With the addition of Wednesday to the auction schedule, the January Auction will now take place over five full days. More days offers more excitement, more cars, more glamour, and more opportunities.

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