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Cool Technologies Packed in Pioneer's New Car Stereos

LAS VEGAS--Jan. 5, 2005--Heated seats, 20-inch rims, and brushed aluminum trim interior may be all the rage, but the hot ticket for today's car owners is an aftermarket car stereo with cool new technologies like compressed audio playback, satellite radio, iTunes(R) AAC and iPod(R) capability. The 11 new car stereos introduced today by Pioneer Electronics (USA) Inc. have the cool new technologies that consumers seek. They also have some hot new features that are not widely known about yet, but will "wow" consumers when they get behind the wheel.

The new line of Pioneer and Pioneer Premier car stereos will not only make a vehicle sound better, they will make it look better as well. Their sleek design, aluminum finish, 3-D graphics, personalization and motorized faceplates improve the look of any dashboard. Stereo faceplates utilize either a multicolor or a deep blue organic electroluminescent (OEL) display for easy reading. Unique rotary knobs make the players effortless to operate.

"When you're stuck in traffic and feeling bored or frustrated, there's nothing like some great music to cheer you up. And a high-performance car stereo can give you the sound quality that will brighten even the gloomiest of days," said Michael Townsen, director of marketing for mobile entertainment at Pioneer Electronics (USA) Inc. "Pioneer adds just about every audio feature possible to our car stereos to make the drive easier and more entertaining."

Based on previous consumer research with Gen Y, Pioneer is offering three new car stereos designed specifically for the youth market. Pioneer's DEH-P80MP, DEH-P7700MP and the Premier DEH-P770 all use a similar design with silver cosmetics, deep blue OEL display and the easy-to-use 7-way rotary commander.

Featured technologies in Pioneer and Pioneer Premier in-car CD players include:

-- iTunes(R) AAC/MP3/WMA playback - The popularity of compressed audio has exploded in recent years allowing consumers to store an abundant amount of music in one CD-R disc. Fourteen CD players support playback of .mp3 and WMA files using a highly improved digital speed-read mechanism, which provides faster loading and track-to-track access times. Three players (DEH-P7700MP, DEH-P770MP, FH-P4200MP) are the first models that support iTunes(R) AAC files.

-- Rotary Commanders - Two additional models have adopted the extremely easy to use 7-way rotary commander to control "audio" and "function" menus, bringing the total to six. Retrieval of files is fast and easy with a push and rotation of the rotary control. (Available with DEH-P8600MP, DEH-P80MP, Premier, DEH-P860MP, DEH-P8MP, DEH-P7700MP and DEH-P770MP.)

-- iPod(R) Ready - Through Pioneer's IP-Bus system, head units with changer controls will be able to operate iPods(R) with the use of Pioneer's CD-IB100 adapter. Pioneer head units will display up to eight characters of text including album, artist and song names, with the ability to scroll additional information.

-- Satellite Radio Ready - All of Pioneer's new in-car CD players are SIRIUS and XM Satellite Radio ready, giving consumers a choice in service. Access to more than 120 channels of music, sports and news is available with both services.

-- Multi-Color and Deep Blue Organic EL Technology - Six CD players boast Pioneer's deep blue OEL technology and an additional four models offer the multi-color OEL screen. The 192 x 48 pixel, passive matrix multi-color display provides a very bright, easy to read screen. The vivid three-dimensional screen enables users to control the functions of the radio at a glance. Consumers also can add their own digital images to the screen via a CD-R, allowing them to personalize their radio and to change the image at any time.

-- Bit Media Expander (BMX) - Pioneer's Bit Media Expander restores some of the critical sound lost during recording of compressed audio CDs. Pioneer integrates BMX in all of its car stereos that offer playback of .mp3 and WMA to restore lost harmonics, giving the listener more warmth and richness.

-- Supertuner IIID+ - Pioneer's newest tuner circuitry provides excellent sensitivity and further reduces low multi-path noise from previous Supertuner technology. It also provides resistance to interference and exceptional stereo imaging, and maintains the stereo signal of a radio station much longer than conventional tuners with less FM noise and increased dynamic range.

-- Detachable Face Technology - Originally designed by Pioneer, this security feature is now a standard throughout the industry. It is incorporated in all of Pioneer's car stereos including standard detachable face, flap down detachable face and motorized detachable face.

-- MOSFET50 - MOSFET 50 (50 Watts X 4) amplification gives consumers the power they desire in an aftermarket car stereo.

-- MOSFET60 - MOSFET 60 provides uncompromising power to deliver more musical impact. The MOSFET 60 supplies 60 Watts X 4 amplification with extremely low distortion.

-- Easy EQ - Pioneer makes it easy to contour the sound for any consumer taste. With five different factory settings (vocal, natural, powerful, super bass and flat) and the ability to make changes with the 3-band parametric equalizer, Easy EQ dials in optimal sound for every type of music.

Pioneer's line of in-car CD players starts at a suggested retail price of only $120.

Pioneer's Mobile Entertainment Division is the leading manufacturer of audio, video and information products for in-car use. Its focus is on the development of new digital technologies including audio video, navigation and satellite radio, while maintaining its strong heritage in products for car audio enthusiasts and competitors. The company markets its products under the Pioneer and Premier brand names. When purchased from an authorized dealer, consumers receive a limited warranty for one year with Pioneer products and two years for Premier products.

Pioneer Electronics (USA) Inc. is headquartered in Long Beach, Calif., and its U.S. Web address is www.pioneerelectronics.com. Its parent company, Pioneer Corporation, is a leader in optical disc technology and a preeminent manufacturer of high-performance audio, video, computer and cable equipment for the home, car and business markets. The company focuses on four core business domains including DVD, display technologies, Digital Network Entertainment and components. Founded in 1938 in Tokyo, Pioneer Corporation employs more than 36,000 people worldwide. Its shares are traded on the New York Stock Exchange.

                    2005 PIONEER SINGLE-CD PLAYERS

                DEH-1700   DEH-2700     DEH-      DEH-       DEH-
                                       P3700MP   P4700MP    P6700MP
--------------- --------- ---------- ---------- --------- ----------
Supertuner IIID   Yes        Yes        Yes        Yes       Yes
-------------- ---------- ---------- ---------- --------- ----------
Flap Face      Detachable Detachable Detachable Flap Down Flap Down
-------------- ---------- ---------- ---------- --------- ----------
Control        Electronic   Rotary     Rotary    Rotary     Rotary
-------------- ---------- ---------- ---------- --------- ----------
Power           45 W x 4   45 W x 4  MOSFET 50  MOSFET 50 MOSFET 50
-------------- ---------- ---------- ---------- --------- ----------
RCA Preouts      Single     Single      Dual      Dual       Dual
-------------- ---------- ---------- ---------- --------- ----------
Display        Blue back    Multi-     Multi-    Multi-   Blue OEL
                   LED     color LED  color LED   color    (124x 33
                                                   LED     + 24x33)
-------------- ---------- ---------- ---------- --------- ----------
Easy EQ            No        Yes        Yes        Yes    EEQ w/ EQ-
                                                              EX
-------------- ---------- ---------- ---------- --------- ----------
Remote Control     -          -         Card      Card       Card
-------------- ---------- ---------- ---------- --------- ----------
MCD Control        -          -         Yes        Yes       Yes
-------------- ---------- ---------- ---------- --------- ----------
Sirius and XM                         16-char.   16-char.   16-char.
 Control           -          -       Display    Display    Display
-------------- ---------- ---------- ---------- --------- ----------
Character                          
 Display           -          -       8 char.    8 char.   16 char.
-------------- ---------- ---------- ---------- --------- ----------
Auto Scroll                           greater   greater    greater
                   -          -        than 8    than 8    than 16
-------------- ---------- ---------- ---------- --------- ----------
Wired Remote            
 Input             -         Yes        Yes        Yes       Yes
-------------- ---------- ---------- ---------- --------- ----------
Crossover          -          -          -          -       2-Way
-------------- ---------- ---------- ---------- --------- ----------
Auto EQ / Time
 Alignment         -          -          -          -         -
-------------- ---------- ---------- ---------- --------- ----------
Compressed                         
 Audio playback    -          -       MP3/WMA    MP3/WMA   MP3/WMA
-------------- ---------- ---------- ---------- --------- ----------
CD-R/RW           Yes        Yes        Yes        Yes       Yes
-------------- ---------- ---------- ---------- --------- ----------
DualDisc
 Compatible        -          -          -          -         -
-------------- ---------- ---------- ---------- --------- ----------
iPod Adapter                       
 Ready             -          -         Yes        Yes       Yes
-------------- ---------- ---------- ---------- --------- ----------
Disc Title                         
 Memory (48)       -          -         Yes        Yes       Yes
-------------- ---------- ---------- ---------- --------- ----------
Level Indicator    -          -          -         Yes       Yes
-------------- ---------- ---------- ---------- --------- ----------
Soft Key                                                
 Operation         -          -          -          -        OEL
-------------- ---------- ---------- ---------- --------- ----------
Sub Display                        
 Output            -          -         Yes        Yes       Yes
-------------- ---------- ---------- ---------- --------- ----------
CD-R PC-Link       -          -          -          -         -
-------------- ---------- ---------- ---------- --------- ----------
Limited          
 Warranty from
 Authorized     1 year     1 year     1 year    1 year     1 year
 Dealer
-------------- ---------- ---------- ---------- --------- ----------
Suggested
 Retail Price    $120       $140       $170      $190       $250
-------------- ---------- ---------- ---------- --------- ----------
Availability    Jan. 05    Jan. 05    Jan. 05   Jan. 05    Jan. 05
-------------- ---------- ---------- ---------- --------- ----------


                   DEH-    DEH-P80MP  DEH-P8600MP DEH-P9600MP
                  P7700MP
--------------- ---------- ---------- ----------- -----------
Supertuner IIID Supertuner    Yes         Yes         Yes
                   IIID+
--------------- ---------- ---------- ----------- -----------
Flap Face       Flap Down  Motorized   Motorized  Motorized
                                                     Dual
                                                     Motion
--------------- ---------- ---------- ----------- -----------
Control           7-Way      7-Way       Dual       Rotary
                  Rotary     Rotary     Rotary
                 Commander  Commander
--------------- ---------- ---------- ----------- -----------
Power           MOSFET 50  MOSFET 60   MOSFET 50   MOSFET 50
--------------- ---------- ---------- ----------- -----------
RCA Preouts       Triple     Triple     Triple      Triple
                            4 Volts     4 Volts     4 Volts
--------------- ---------- ---------- ----------- -----------
Display         Blue OEL   Blue OEL   Multi-color Multi-color
                 (124x 33  (152x 33)      OEL         OEL
                 + 24x33)               (192x48)    (192x48)
--------------- ---------- ---------- ----------- -----------
Easy EQ         EEQ w/ EQ- EEQ w/ EQ- EEQ w/ DSP  EEQ w/ DSP
                    EX         EX         (w/         (w/
                                       BurrBrown   BurrBrown
                                          DAC)        DAC)
--------------- ---------- ---------- ----------- -----------
Remote Control   10-Key     10-Key    10-Key Card 10-Key Card
                   Card       Card       Remote      Remote
                  Remote     Remote
--------------- ---------- ---------- ----------- -----------
MCD Control        Yes        Yes         Yes         Yes
--------------- ---------- ---------- ----------- -----------
Sirius and XM    16-char.   16-char.    16-char.    16-char.
 Control          Display    Display    Display     Display
--------------- ---------- ---------- ----------- -----------
Character        
 Display         16 char.   16 char.   16 char.    16 char.
--------------- ---------- ---------- ----------- -----------
Auto Scroll      greater    greater    greater     greater
                 than 16    than 16    than 16     than 16
--------------- ---------- ---------- ----------- -----------
Wired Remote       
 Input             Yes        Yes         Yes         Yes
--------------- ---------- ---------- ----------- -----------
Crossover         2-Way      2-Way    Independent Independent
                                         2-Way       2-Way
--------------- ---------- ---------- ----------- -----------
Auto EQ / Time                      
 Alignment          -          -          Yes         Yes
--------------- ---------- ---------- ----------- -----------
Compressed       iTunes     MP3/WMA     MP3/WMA     MP3/WMA
 Audio playback    AAC/
                  MP3/WMA
--------------- ---------- ---------- ----------- -----------
CD-R/RW            Yes        Yes         Yes         Yes
--------------- ---------- ---------- ----------- -----------
DualDisc
 Compatible         -          -           -           -
--------------- ---------- ---------- ----------- -----------
iPod Adapter       Yes        Yes         Yes         Yes
 Ready
--------------- ---------- ---------- ----------- -----------
Disc Title         Yes        Yes         Yes         Yes
 Memory (48)
--------------- ---------- ---------- ----------- -----------
Level Indicator    Yes        Yes      Spectrum    Spectrum
                                        Analyzer    Analyzer
--------------- ---------- ---------- ----------- -----------
Soft Key                                  OEL      Enhanced
 Operation          -          -                      OEL
--------------- ---------- ---------- ----------- -----------
Sub Display        Yes        Yes         Yes         Yes
 Output
--------------- ---------- ---------- ----------- -----------
CD-R PC-Link        -         Yes         Yes         Yes
--------------- ---------- ---------- ----------- -----------
Limited           
 Warranty from
 Authorized      1 year     1 year     1 year      1 year
 Dealer
--------------- ---------- ---------- ----------- -----------
Suggested
 Retail Price      $300       $440        $500        $600
--------------- ---------- ---------- ----------- -----------
Availability     Jan. 05    Jan. 05     Mar. 04     Mar. 04
--------------- ---------- ---------- ----------- -----------


                2005 PIONEER PREMIER SINGLE-CD PLAYERS

              DEH-    DEH-     DEH-      DEH-       DEH-       DEH-
             P470MP  P670MP   P770MP     P8MP      P860MP     P960MP
----------------------------------------------------------------------
Supertuner    Yes     Yes   Supertuner   Yes        Yes        Yes
    IIID                       IIID+
----------------------------------------------------------------------
 Flap Face   Flap    Flap   Flap Down Motorized  Motorized  Motorized
              Down    Down                                    Dual
                                                              Motion
----------------------------------------------------------------------
  Control    Rotary  Rotary   7-Way     7-Way      Dual      Rotary
                              Rotary    Rotary    Rotary
                             Commander Commander
----------------------------------------------------------------------
   Power    MOSFET   MOSFET   MOSFET    MOSFET    MOSFET     MOSFET
               50      50       50        60        50         50
----------------------------------------------------------------------
RCA Preouts   Dual    Dual    Triple    Triple    Triple     Triple
                    4 Volts  4 Volts  6.5 Volts  6.5 Volts  6.5 Volts
----------------------------------------------------------------------
  Display    Multi- Blue OEL Blue OEL  Blue OEL   Multi-     Multi-
             color   (124x   (124x 33  (152x 33)  color      color
               LED    33 +   + 24x33)              OEL        OEL
                     24x33)                       (192x48)  (192x48)
----------------------------------------------------------------------
  Easy EQ     Yes   EEQ w/  EEQ w/ EQ-EEQ w/ EQ-EEQ w/ DSP EEQ w/ DSP
                      EQ-EX     EX        EX        (w/        (w/
                                                 BurrBrown  BurrBrown
                                                    DAC)       DAC)
----------------------------------------------------------------------
  Remote      Card    Card    10-Key    10-Key    10-Key     10-Key
   Control                     Card      Card      Card       Card
                              Remote    Remote    Remote     Remote
----------------------------------------------------------------------
MCD Control   Yes     Yes      Yes       Yes        Yes        Yes
----------------------------------------------------------------------
Sirius and  16-char. 16-char. 16-char.  16-char.  16-char.   16-char.
 XM Control  display Display  display   display   display    display
----------------------------------------------------------------------
 Character  8 char. 16 char. 16 char.  16 char.  16 char.   16 char.
   Display
----------------------------------------------------------------------
Auto Scroll greater greater  greater   greater   greater    greater
             than 8 than 16  than 16   than 16   than 16    than 16
----------------------------------------------------------------------
Wired Remote  Yes     Yes      Yes       Yes        Yes        Yes
    Input
----------------------------------------------------------------------
 Crossover   2-Way   2-Way    2-Way     2-Way   IndependentIndependent
                                                   2-Way      2-Way
----------------------------------------------------------------------
 Auto EQ /                                  
    Time       -       -         -         -        Yes        Yes
  Alignment
----------------------------------------------------------------------
Compressed  MP3/WMA MP3/WMA  iTunes    MP3/WMA    MP3/WMA    MP3/WMA
   Audio                       AAC/
  playback                    MP3/WMA
----------------------------------------------------------------------
  CD-R/RW     Yes     Yes      Yes       Yes        Yes        Yes
----------------------------------------------------------------------
 DualDisc
 Compatible    -       -        -         -          -          -
----------------------------------------------------------------------
iPod Adapter  Yes     Yes      Yes       Yes        Yes        Yes
    Ready
----------------------------------------------------------------------
Disc Title    Yes     Yes      Yes       Yes        Yes        Yes
 Memory (48)
----------------------------------------------------------------------
   Level      Yes     Yes      Yes       Yes     Spectrum   Spectrum
  Indicator                                       Analyzer   Analyzer
----------------------------------------------------------------------
 Soft Key      -      OEL       -         -         OEL     Enhanced
  Operation                                                    OEL
----------------------------------------------------------------------
Sub Display   Yes     Yes      Yes       Yes        Yes        Yes
   Output
----------------------------------------------------------------------
CD-R PC-Link   -       -        -        Yes        Yes        Yes
----------------------------------------------------------------------
  Limited   
  Warranty
    from    2 Years 2 Years  2 Years   2 Years    2 Years    2 Years
 Authorized
   Dealer
----------------------------------------------------------------------
 Suggested
   Retail    $200    $260      $310      $450       $520       $620
    Price
----------------------------------------------------------------------
Availability Jan. 05 Jan. 05  Jan. 05   Jan. 05    Mar. 04    Mar. 04
----------------------------------------------------------------------