Brandimensions Offers New Auto Show Buzz Program for Manufacturers to Gauge Consumer Reaction to New Vehicle Launches

TORONTO--Jan. 5, 2005--

Four of the Seven Major Auto Manufacturers Embrace Brandimensions' Online Market Intelligence Services to Monitor how Vehicle Brands and Marketing Messages are Aligned with Market Preferences

Brandimensions Inc., an international leader in the online brand protection and market intelligence industries, today announced the 2005 North American International Auto Show (NAIAS) Buzz Watch Program. As part of the new program, Brandimensions will provide automotive executives with detailed daily, weekly and monthly market intelligence reports and analysis of online consumer and media buzz for all concept and production vehicles at the major NAIAS events, including the Detroit, New York and Los Angeles Auto Shows.

Automotive manufacturers understand that an estimated 90 percent of new car buyers use the Internet to research, cross-shop and select their vehicle of choice. This is why four of the top seven auto manufacturers currently are leveraging the Brandimensions' Market Intelligence program. Brandimensions' clients better understand the impact of daily online buzz on their vehicles by consumers and use this information to design and market vehicle attributes that are better aligned with customer preferences and ultimately impact buying decisions.

"Automotive executives who are savvy about the benefits of e-commerce are turning to Brandimensions' market intelligence to gauge how well their vehicle brands and marketing messages are aligned with market preferences," said Bradley Silver, COO of Brandimensions Inc. "Brandimensions' automotive market intelligence is rapidly becoming a leading indicator in the automotive industry as a way to gauge consumer sentiment. Our new Auto Show Buzz Watch Program is based upon our offerings already in use by executives at leading auto manufacturers, which provide a window of opportunity for them to make changes in their marketing strategies in this fast paced environment where the automobile reflects consumer tastes in fashion, design and culture."

Automotive manufacturers participating in the NAIAS Buzz Watch Program will receive a variety of market intelligence, competitive and analysis reports providing full coverage of the show and all vehicles launched at the events including those from DaimlerChrysler, GM, Ford, Volkswagen, Honda, Nissan, Mazda, Toyota and more. Using the reports, automotive executives can validate their strategic marketing initiatives. More importantly, the reports provide executives with essential near real-time information on the effectiveness of major marketing efforts such as the NAIAS events and their return on those investments.

Through the major NAIAS events, customers will have daily or weekly access to a number of reports that cover a range of topics and activities including:

-- Consumer and Media Online Buzz - volume and sentiment metrics to measure buzz share, consumer attitudes, and media analysis of a company's products measured against the competition;

-- Consumers Purchase Drivers - detailed consumer and media rejector studies;

-- Competitive Analysis by Vehicle Segment - impact measurement of vehicles debuting or launching at the auto show on the segment;

-- Industry Influencers - identification of industry, media and consumer word of-mouth influencers and opinion makers for follow-up focus groups and surveys;

-- Nameplate Strategies - insight and analysis to refine nameplate strategies resulting from word-of-mouth marketing trends that will emerge over the weeks following each of the auto shows; and

-- Auto Show Shop Report - measurement report of major events and outcomes resulting from media events, auto debuts and launches at each of the auto shows.

The NAIAS program builds off Brandimensions' ongoing market intelligence offerings, which are carefully structured to support customers' immediate, upcoming and long-term objectives through a report environment that delivers feedback on critical issues and emerging trends. Brandimensions is able to provide customers with detailed market intelligence and analysis due to a combination of highly skilled personnel and proprietary Internet technology that monitors and analyzes hundreds of thousands of blogs, discussion forums, message boards, information portals, media, and newsgroups to provide near real-time market intelligence. The end result is a snapshot of consumer and media comments on the product in question. Brandimensions then is able to determine whether or not product messaging is resonating with the intended target audience.

About Brandimensions Inc.

Incorporated in 2000, Brandimensions offers a sophisticated real-time solution to analyze, manage and protect a company's intellectual property, trademarks, identity and customers on the Internet. Combined with its sophisticated online market sentiment analytics offering, Brandimensions offers the only truly integrated brand equity management and protection program on the market. Brandimensions' unique brand equity management programs serves an impressive list of Fortune 500 companies in the Automotive, Financial Services, Consumer Packaged Goods, Retail, Telecommunications and Pharmaceutical industries.