'Driving Decisions: The Power of Women Automotive Consumers' to be Presented by Women's Economic Club and AdCraft Club of Detroit

  WHO:   Stuart Elliott, New York Times Columnist, will moderate an
         interactive discussion with prominent advertising executives
         including
         -- Colleen Cleary, senior partner, J. Walter Thompson, representing
            Ford Motor Company
         -- Neale Halliday, chief strategic officer, BBDO, representing
            DaimlerChrysler
         -- Mark Lantz, executive vice president, McCann Erickson,
            representing General Motors
         -- Caryn Wiley, group planning director, Strategic Services,
            Saatchi & Saatchi, representing Toyota.
         R.L. Polk & Co. will release fresh 2004 data on automotive brand
         loyalty patterns and gender.

  WHAT:  Panelists will discuss emerging strategies for reaching the $336
         billion women's market Thursday, January 13, 2005 at a breakfast at
         the Ford Event and Conference Center, Dearborn.

         A Deloitte representative will also announce results of the Women's
         Economic Club annual automotive instapoll, which asked its 1,800
         members five questions, including their willingness to buy a hybrid
         vehicle as their next automotive purchase.

  HOW:   Tickets for the breakfast -- $35 for members and $45 for guests --
         are available at http://www.womenseconomicclub.org/ or 313.578.3230.
   
   WHY:   Women's Economic Club is a one-of-a-kind organization in the U.S.
   and one of the largest and most prestigious business forums in the
   Midwest.  It has more than 1,800 members, including professionals
   from large and small businesses, government and non-profit
   organizations.
   
   WHEN:  7:30 a.m., Thursday, January 13, 2005
   Program begins at 8:00 a.m.
   
   WHERE: Ford Event and Conference Center, Dearborn
   

PRNewswire -- Jan. 5