Dealer Specialties Chooses Carfax

FAIRFAX, Va.--Jan. 5, 2005--Starting now, instant access to Carfax Vehicle History Reports is available on more than 4,600 dealer Web sites as the result of a partnership between Dealer Specialties and Carfax. Dealer Specialties adds a powerful sales tool to its customers' online inventory by automatically linking to Carfax Reports run by dealers. Every Carfax-subscribing dealer connected to Dealers Specialties' robust inventory search engine can provide access to the reports.

"Carfax Vehicle History Reports are an indispensable tool for used car buyers and ultimately help our dealers sell more cars," said George Nenni, vice president and general manager, Dealer Specialties. "We're confident the assurance Carfax Reports provide consumers will result in significant revenue increases for our dealers."

Through key partners like Dealer Specialties, twenty thousand dealer Web sites now have the capability to provide instant access to Carfax Vehicle History Reports. Used car buyers searching the inventory on these sites get on-the-spot vehicle history information to make easier, more informed buying decisions. Each vehicle that qualifies will come with the exclusive Carfax Buyback Guarantee.

"This partnership sets the new standard for the way dealers market their inventory to online shoppers," said Bernie Brenner, vice president of business development at Carfax. "Providing access to Carfax Reports directly from the listings on a dealer's Web site allows car buyers to make an informed decision right then and there."

About Carfax

Founded in 1986, Carfax pioneered the concept of the vehicle history report. Carfax Vehicle History Reports, the most comprehensive collection of used vehicle information ever assembled, can confirm a clean title history or help purchasers identify previous salvage history, odometer fraud, flood damage and more. Carfax, Inc., based in Fairfax, Virginia, is a wholly owned subsidiary of the R.L. Polk & Co.

About Dealer Specialties

Dealer Specialties, a division of Trader Publishing Company, is the nation's leading provider of data and photo collection services, descriptive used-vehicle window stickers and Internet data distribution services. Dealer Specialties has over 750 field technicians located in 48 states who service over 10,000 automobile dealerships nationwide, handling over 300,000 vehicles and more than 750,000 digital photos every month. The detailed vehicle data and photos are then sent electronically to the dealer's own website, and to many other popular sites. Dealer Specialties has built relationships with some of the most powerful and well-known services on the Web, such as AutoTrader.com, AutoMart.com, TraderOnline.com, The Cobalt Group, AutoByTel, Cars.com, as well as most manufacturer websites.