Toyota Reaches Two Million in Sales For The First Time in 47-Year History

January 4, 2005 - Torrance, CA - Toyota Motor Sales (TMS), U.S.A., Inc., today reported total year-end sales of 2,060,049 vehicles, up 10.0 percent over 2003. While breaking its sales record for the ninth consecutive year, it was the first time in TMS’ 47-year history it has reached sales of two million vehicles.

"Our products have stimulated demand," said Yukitoshi Funo, TMS president and CEO. "The sales milestone is a reflection on the acceptance of products as varied as Scion, Sienna and Prius."

Camry became the best-selling car in America for the third year in a row and seventh time in the past eight years (1997-2000, 2002-2004), while the Lexus Division retained its crown as the best-selling luxury brand in America for the fifth consecutive year. With overall sales of 99,259 in 2004, Scion launched nationwide in June and was a significant contributor to the record sales year.

"The new year is brimming with both challenge and opportunity," said Jim Press, TMS executive vice president and COO. "An improving U.S. economy is tempered by excess capacity; consumers will be the big winners."

Total TMS sales for December were a best-ever 187,932, an increase of 18.0 percent over the same period last year.

Toyota Division
The Toyota Division recorded best-ever year-end total sales of 1,772,122 vehicles, up 9.9 percent, marking the 11th consecutive year the Toyota Division has topped one million units.

The Toyota Division recorded best-ever year-end passenger-car sales of 965,091, an increase of 10.7 percent, and December sales of 82,210, up 33.1 percent. Camry led the way by posting year-end sales of 426,990, an increase of 3.0 percent. December sales for Camry reached 35,032 units, up 13.1 percent over last year. Corolla was the best-selling compact car in America with best-ever year-end sales of 333,161, an increase of 2.0 percent. December sales for Corolla were 26,408 units, up 29.0 over 2003.

The second-generation Prius gas-electric hybrid posted its best sales month ever with 6,287 units, an increase of 50.4 percent over the same period last year. Year-end Prius sales were a best-ever 53,991, up 118.5 percent over 2003.

Scion reported record December sales of 10,686 units, an increase of 700.8 percent. The Scion xB urban utility vehicle recorded a best-ever December with 3,827 units, up 326.0 percent, with year-end sales totaling 47,013, an increase of 575.6 percent over 2003. The tC sports coupe, in its sixth month of sales, had a strong December of 4,859 units sold, with year-end sales reaching 28,062 units. The xA subcompact posted a best-ever December with 2,000 units sold, an increase of 358.6 percent; xA year-end sales reached 24,184 units, up 508.4 from last year.

The Toyota Division recorded best-ever year-end light-truck sales with 807,031 units, an increase of 9.1 percent. Toyota Division light trucks also posted best-ever December sales of 73,241, up 7.2 percent over the same period last year. The Highlander mid-size sport utility vehicle (SUV) led the way with best-ever year-end sales of 133,077, up 10.4 percent, and record December sales of 12,391, an increase of 41.2. The 4Runner mid-size SUV posted December sales of 11,617, up 19.3 percent. Year-end 4Runner sales totaled 114,212, an increase of 4.1 percent over 2003.

Contributing to the light-truck sales record was the Tundra full-size pickup truck with best ever December sales of 11,720 units, up 22.6 percent. Best-ever year-end Tundra sales were 112,484 units, up 10.7 percent over last year. The Sienna van recorded its best-ever year-end sales of 159,119 units, up 50.3 percent over 2003. December sales of the Rav4 SUV reached 5,430 units, up 1.8 percent over 2003.

Lexus Division
With record-breaking 2004 annual sales, Lexus retains its title as America's No.1-selling luxury brand for the fifth consecutive year. The automaker today reported total year-end sales of 287,927, up 10.5 percent over last year's record-breaking sales.

In addition to all-time best-ever sales, Lexus luxury utility vehicles enjoyed a record sales year, up 13.8 percent at 151,797 compared to 2003 totals of 132,935 units. The RX 330 was the luxury utility vehicle sales leader in 2004 with 106,531 units sold, an increase of 15 percent over the same period a year ago and the first Lexus to break 100,000 units in annual sales. The GX 470 mid-size luxury utility vehicle recorded annual sales of 35,420, a 12.5 percent increase over 2003.

The LX 470 premium luxury utility vehicle sold 9,846 units, a 6.8 percent increase over the previous year.

Sales of passenger cars also achieved all-time record breaking results with 136,130 units reported, an increase of 7 percent over 2003 sales of 126,820 units. The Lexus flagship LS 430 premium luxury sedan continues to be the segment leader with record sales of 32,272 units, up 34.6 percent over 2003. The ES 330 was the entry luxury sedan sales leader with 75,916 units sold, an increase of 15.1 percent compared to the same period a year ago. Sell-down of the GS mid-luxury sports sedans continued on schedule with 8,262 units sold. The all-new 2006 GS 300 and GS 430 arrive at Lexus dealerships late next month with an official on-sale date of March 1.

Lexus also scored an all-time, best-ever December with 32,481 units sold. Record-breaking December luxury utility vehicle sales of 18,189 units, up 12.7 percent over last December, were ignited by all-time best-ever December sales of 12,367 RX 330 units.

The LX 470 was up 17.2 percent for the month, while the GX 470 mid-size luxury utility vehicle also enjoyed an all-time, best-ever month with 4,407 sales, up 12.2 percent over the same period last year.

December passenger car sales also achieved best-ever results of 14,292 units, an increase of 8.9 percent over the same period last year. For the month, the ES 330 sedan led the way with 8,496 units, an all-time, best-ever sales month, and a 21 percent increase over the same period last year. The SC 430 hardtop convertible sports coupe reported an 18.6 percent increase over last December and the LS 430 flagship sedan reported December sales of 3,460 units, a 7.9 percent increase over last year’s December.

Total TMS sales of North American-built vehicles totaled 1,297,900, representing 63.0 percent of total vehicles sold in 2004.
There were 308 selling days in 2004, as compared to 307 in 2003.

TOYOTA RETAIL SALES
(INCLUDES FLEET & HAWAII)
December, 2004

----- CURRENT MONTH ---- -- CALENDAR YEAR TO DATE --
DSR % DSR %
2004 2003 CHG 2004 2003 CHG

ECHO 306 339 -13.1 3,899 26,167 -85.1
COROLLA 26,408 19,712 29.0 333,161 325,477 2.0
CELICA 494 813 -41.5 8,710 14,856 -41.6
CAMRY 35,032 29,818 13.1 426,990 413,296 3.0
AVALON 2,876 3,311 -16.4 36,460 50,911 -28.6
MR2 SPYDER 121 171 -31.9 2,621 2,934 -11.0
PRIUS 6,287 4,025 50.4 53,991 24,627 118.5
SCION xA 2,000 420 358.6 24,184 3,962 508.4
SCION xB 3,827 865 326.0 47,013 6,936 575.6
SCION tC 4,859 0 - 28,062 0 -
TOTAL TOYOTA DIV. 
PASS. CAR 82,210 59,474 33.1 965,091 869,166 10.7
ES 330 8,496 6,762 21.0 75,916 65,762 15.1
LS 430 3,460 3,087 7.9 32,272 23,895 34.6
SC 430 829 673 18.6 9,708 10,298 -6.0
GS 300 734 1,027 -31.2 6,914 11,228 -38.6
GS 430 102 150 -34.5 1,348 2,078 -35.3
IS 300 671 939 -31.2 9,972 13,559 -26.7
TOTAL LEXUS 
PASS. CAR 14,292 12,638 8.9 136,130 126,820 7.0
TOTAL TOYOTA 
PASS. CAR 96,502 72,112 28.9 1,101,221 995,986 10.2
SIENNA 12,423 13,849 -13.6 159,119 105,499 50.3
RAV4 5,430 5,138 1.8 70,314 73,204 -4.3
4RUNNER 11,617 9,374 19.3 114,212 109,307 4.1
HIGHLANDER 12,391 8,451 41.2 133,077 120,174 10.4
LAND CRUISER 819 887 -11.1 6,778 6,671 1.3
SEQUOIA 7,286 7,206 -2.6 58,114 67,067 -13.6
TOTAL SUV 37,543 31,056 16.4 382,495 376,423 1.3
4X2 TACOMA 6,461 6,610 -5.9 91,305 92,881 -2.0
4X4 TACOMA 5,094 5,048 -2.8 61,628 61,273 0.3
TOTAL TACOMA 11,555 11,658 -4.6 152,933 154,154 -1.1
TUNDRA 11,720 9,204 22.6 112,484 101,316 10.7
TOTAL PICKUP 23,275 20,862 7.4 265,417 255,470 3.6
TOTAL TOYOTA 
DIV. LT TRUCK 73,241 65,767 7.2 807,031 737,392 9.1
LX 470 1,415 1,163 17.2 9,846 9,193 6.8
GX 470 4,407 3,781 12.2 35,420 31,376 12.5
RX 330 12,367 10,594 12.4 106,531 92,366 15.0
TOTAL LEXUS 
LIGHT TRUCK 18,189 15,538 12.7 151,797 132,935 13.8
TOTAL TOYOTA 
LIGHT TRUCK 91,430 81,305 8.3 958,828 870,327 9.8
TOTAL TOYOTA DIV. 155,451 125,241 19.5 1,772,122 1,606,558 9.9
TOTAL LEXUS 32,481 28,176 11.0 287,927 259,755 10.5
TOTAL TOYOTA 187,932 153,417 18.0 2,060,049 1,866,313 10.0
MEMO:
DOM. COROLLA 24,671 18,741 26.8 311,216 265,449 16.9
DOM. CAMRY 34,200 26,321 25.1 406,224 367,394 10.2
DOM. PICKUP 23,275 20,862 7.4 265,417 255,470 3.6
DOM. RX 330 7,015 4,862 38.9 61,350 7,819 682.1

SELLING DAYS 27 26 308 307

TOYOTA DIV. 
IMPORT CAR 20,463 11,101 77.5 211,191 185,412 13.5
LEXUS IMPORT CAR 14,292 12,638 8.9 136,130 126,820 7.0
TOYOTA DIV 
NA BUILT CARS 61,747 48,373 22.9 753,900 683,754 9.9
TOTAL TOYOTA CARS 96,502 72,112 28.9 1,101,221 995,986 10.2

TOYOTA DIV. IMPORT 
LT TRUCK 30,257 23,850 22.2 324,381 309,356 4.5
LEXUS IMPORT LT TRUCK 11,174 10,676 0.8 90,447 125,116 -27.9
TOYOTA DIV 
NA BUILT LT TRUCK 42,984 41,917 -1.3 482,650 428,036 12.4
LEXUS NA BUILT 
LT TRUCK 7,015 4,862 38.9 61,350 7,819 682.1
TOTAL TOYOTA 
LT TRUCK 91,430 81,305 8.3 958,828 870,327 9.8

SPORT UTILITY VEHICLES 55,732 46,594 15.2 534,292 509,358 4.6
Memo: Lexus 
Sport Utility 18,189 15,538 12.7 151,797 132,935 13.8

SMALL VANS 12,423 13,849 -13.6 159,119 105,499 50.3
PICKUPS 23,275 20,862 7.4 265,417 255,470 3.6

* NORTH AMERICAN BUILT VEHICLES
COROLLA 24,671 18,741 26.8 311,216 265,449 16.9
CAMRY 34,200 26,321 25.1 406,224 367,394 10.2
AVALON 2,876 3,311 -16.4 36,460 50,911 -28.6
SIENNA 12,423 13,849 -13.6 159,119 105,499 50.3
PICKUP 23,275 20,862 7.4 265,417 255,470 3.6
SEQUOIA 7,286 7,206 -2.6 58,114 67,067 -13.6
RX 330 7,015 4,862 38.9 61,350 7,819 682.1
TOTAL 111,746 95,152 13.1 1,297,900 1,119,609 15.5
N.A. VEHICLES % OF TOTAL 59.5% 62.0% 63.0% 60.0%

SELLING DAYS 27 26 308 307
DSR = DAILY SELLING RATE