@utoRevenue, An Automotive eCRM Company, Records Triple Digit Growth in 2004; Company Generates Millions in Additional Revenue for automotive dealerships

BOSTON--Jan. 4, 2005--@utoRevenue(TM), the nation's leader in permission based marketing for the automotive industry, announced today that the company had grown over 120% in 2004, reached the 4 million mark for sending permission based emails, and generated an estimated $20 million in additional revenue for its auto dealership client base.

@utoRevenue CEO John M. Miller reports that the privately held, Boston area company also more than doubled the number of its employees and its customer base, expanded its headquarters in Great Barrington, Ma., and added new sales offices and distributors throughout the county.

"While we are proud of our corporate growth," says Miller, "We are even more excited about the extra revenues that @utoRevenue generated in 2004 for our customers. We estimate that auto dealers using @utoRevenue's permission based products earned some $20 million in additional revenues in 2004 and over $30 million since our company started operations in 2001."

@utoRevenue offers a suite of permission based, fully automated and integrated CRM communications services that include database cleansing and management, email communications, voice message communications, eNewsletter services and a direct mail program.

"In 2004, @utoRevenue products generated thousands of online appointments for dealerships, dramatically increasing the efficiency of the dealership's service writers," says Miller. "Our products also generated thousands of Customer Satisfaction Index surveys that enabled dealers to increase their CSI efficiently and professionally. Dealerships received CSI survey results within hours, not weeks, after customers left the dealerships, thanks to @utoRevenue," he adds.

Miller expects @utoRevenue's impressive growth to continue throughout 2005. "Within the next thirty days, our company will be introducing additional services designed to enhance our current product offerings. With these additions, @utoRevenue will be able to handle all a dealership's outsourced CRM needs," says Miller.

@utoRevenue will showcase its new products and entire product line at the company's booth 5943 at the National Automobile Dealership Association convention in New Orleans, January 29 through February 1, 2005.

@utoRevenue(TM), www.autorevenue.com, based in Great Barrington, MA, is the nation's leading full service, fully automated CRM company in the automotive industry. John Miller, CEO, founded the company in 2001 and has over 22 years experience in the auto industry as an executive at COIN, KeyTrak, Inc., and Ultimate Prospecting Services, one of the first automotive vendor companies that used database management to build customer satisfaction. All three companies grew to become leaders in the automotive industry.