DealerTrack Acquires Web-Based Menu Selling Product From Go Big! Software, Inc.

Integration with DealerTrack(TM) System to Create Powerful Sales and Compliance Tool

MELVILLE, N.Y., Jan. 4 -- DealerTrack, Inc., which operates the leading online automotive sales and finance platform, today announced that its affiliate, MenuTrack, Inc. has acquired substantially all of the assets of GO BIG! Software, Inc., including its MenuWizard(TM) web-based menu selling solution.

MenuWizard, which will be renamed MenuTrack(TM), enables automotive finance and insurance professionals to consistently present to consumers the dealership's full array of aftermarket product options in one easy-to-read menu. Benefits for the dealer include increased finance and insurance income, improved customer satisfaction, and a significant reduction in potential legal risks. The product also creates an auditable record of the disclosures to consumers during the aftermarket sales process, including their acceptance or rejection of each item.

Mark O'Neil, DealerTrack's president and chief executive officer, said, "We are very pleased to announce this acquisition of GO BIG!'s MenuWizard, one of the leading menu and compliance tools in the industry today. Many of our dealer customers have been asking DealerTrack to help them improve their F&I effectiveness with respect to both profitability and compliance. MenuTrack provides the foundation to help dealers improve profitability and facilitates compliance in their F&I operations."

Because it is web-based, MenuWizard enables dealers to centrally manage product and package offerings, pricing, disclaimer language and other features by simply opening a web browser and logging in to the site. Managers can also track usage by all individual users to ensure that they are consistently presenting all appropriate aftermarket products to each customer.

Edward Brooks, founder, president and chief executive officer of GO BIG! Software, has joined DealerTrack as part of the transaction. Mr. Brooks commented, "There are a number of other menu selling products on the market, but in our opinion, none of them offer the flexibility or functionality that the new MenuTrack will provide. A well-managed dealership with a state-of- the-art menu selling system can both increase its F&I income and facilitate compliance by its personnel with a number of important legal and regulatory mandates. Measured against the possibility of fines in the $10,000 to $50,000 range for even minor infractions, the ability to eliminate some of these risks is clearly very valuable."

Mr. O'Neil concluded, "Over the next few months, we intend to fully integrate MenuTrack with the DealerTrack platform and to roll out additional product enhancements. We are confident that we will provide our dealer customers with the industry's most powerful menu selling and compliance solution."

About DealerTrack, Inc.

DealerTrack operates the leading online automotive sales and finance platform, enhancing efficiency, profitability and customer satisfaction for dealers and their financing sources. More than 24,000 dealers and 100 financing sources are currently connected via DealerTrack's online credit application system, which is free to the dealer. By integrating the full suite of subscription products, dealers can build a comprehensive sales and finance management solution that enables them to desk their deals, get credit decisions quickly, present a menu of financial options, complete contracts electronically, and improve compliance in their dealerships. DealerTrack also offers access to credit reports and used vehicle valuations, activity reports, a dealer website product, and integration with dealer management systems. Through its participation in AFSA, ASC X9, SPeRS, STAR and other organizations, DealerTrack continues to drive industry-wide technology standards to support the total financing process. More information on DealerTrack is available at http://www.dealertrack.com/ or by calling 877-357- 8725.