ACDelco 2004 EFFORTS WIN ACCOLADES FROM MEDIA, INDUSTRY ORGANIZATIONS

GRAND BLANC, Mich. December 24, 2004; ACDelco's receipt of numerous awards from several industry media and organizations for its 2004 endeavors - including the "Real Car Guys Know. ACDelco" advertising campaign - validates ACDelco's brand leadership in the aftermarket. The awards recognize not only the campaign, which was launched earlier this year, but also the brand's public relations efforts to educate drivers about vehicle repair and maintenance, and its quality products.

"'Real Car Guys Know' boldly establishes ACDelco as the automotive parts brand of choice for Real Car Guys, whether they're male or female," said ACDelco Advertising Manager John Zamzow. "The campaign is designed to differentiate ACDelco from the competition, break through the advertising clutter, and engage all of our customers. Receiving recognition from various sources confirms it's doing just this."

The awards come on the heels of a recent survey showing ACDelco is the strongest automotive parts brand as ranked by Independent Service Centers (ISCs). The same study, conducted by an independent outside market research company, confirms ACDelco is especially well regarded for quality and reliability and has the best reputation when ranked against other aftermarket competitors.

"As a TSS (Total Service Support) Shop, I appreciate all of ACDelco's training and valuable information that helps us, as independent repair shops, by increasing public awareness of what it takes to repair cars in this era," said Ronald Redding, president, R&G Service Center in Omaha, Neb. "These outstanding awards show that ACDelco has done it again with the products, knowledge, and benefits it offers its independent shop owners."

ACDelco has been awarded the following recognition in 2004:

Aftermarket Business Magazine's 10th Annual Global Design Awards - ACDelco won awards for its "Real Car Guys" campaign in numerous categories:

* Gold Award: * ACDelco / Campbell-Ewald - Merchandising / Display: In-Store Poster Program Silver Award: * ACDelco / Campbell-Ewald - Print Advertising: ACDelco Brand Ads (AMAM, Training, Advantage) Silver Award: * ACDelco / Campbell-Ewald - Print Advertising: ACDelco Systems Ads Silver Award: * ACDelco / Campbell-Ewald - Print Advertising: ACDelco Motorsports Ad (NASCAR) Silver Award: * ACDelco / Campbell-Ewald: acdelco.com Web site Bronze Award: * ACDelco / Campbell-Ewald - Merchandising / Display: Event Marketing Brochure Honorable Mention: ACDelco / Campbell-Ewald - Merchandising / Display: Product Reference Cards

Babcox Readers' Choice Award - ACDelco's Advertising was selected as a 2004 Readers' Choice Award winner by the readers of Babcox publications' Brake & Front End, Counterman, and Underhood Service magazines.

Detroit Creative Directors' Council Award - ACDelco was a Show Finalist and received a Silver "Caddy" Award for its "Real Car Guys" television spot.

Car Care Council Women's Board Automotive Communications Award - ACDelco picked up an Automotive Communications Award for its Public Relations efforts in the business-to-consumer category. The award recognizes ACDelco's Video News Release (VNR) highlighting quick and easy car care tips women - and men - can do on their own. Narrated by ACDelco Manager Product Service and Training Development Sue Christophersen, an Automotive Service Excellence (ASE)-Certified instructor, the VNR shows how to conduct an under-the-hood inspection as well as what to look for when seeking an Independent Service Center (ISC).

Award Background and Criteria:

Aftermarket Business Magazine (AMB): Touted as the automotive aftermarket's premier design awards competition, Advanstar Publication's AMB's Global Design Awards recognize the most compelling projects in six categories: Brand Logotypes, Merchandising / Display, Packaging, Print Advertising, Packaging, and Web sites. The competition is open to all of the industry's marketers, from product manufacturers and advertising agencies to promotional companies and design firms. Best of Show, Gold, Silver, Bronze, and Honorable Mentions are given in all six categories. The panel of judges reviews each entry to determine how effectively the work supported its marketing strategies.

Brake & Front End, Counterman, and Underhood Service: Parts professionals and repair shop owners receiving these magazines participated in the nationwide survey of advertising readership and advertising recall in this marketplace via Babcox Publication's AdScope research questionnaires. Brake & Front End serves this country's more than 40,000 repair shop owners whose business is concentrated on under-the-car repairs. Counterman reaches more than 50,000 professionals at every level of the U.S. automotive parts distribution channel. Underhood Service serves this country's more than 40,000 repair shop owners whose business is concentrated on under-the-hood repairs.

Detroit Creative Director's Council Award: Awards from this organization recognize excellence in creative achievement and cultivate the highest creative standards in the industry. The "Caddy" Awards are a long-standing tradition in the metropolitan Detroit, Mich., creative community, honoring its creative professionals and their teams. Judges evaluate each submitted entry on its overall usage of graphic design, illustration, photography, copywriting, editing and overall branding and are given creative freedom in assigning scores for each of these criteria to each submitted entry. Cumulative scores are tallied for each entry and gold, silver or bronze awards are assigned accordingly. The awards organization is sponsored by local creative and advertising organizations. Previous sponsors include the AdCraft Club of Detroit.

Car Care Council Women's Board Automotive Communications Award (ACA): The ACA recognizes companies / agencies that provide automotive information through outstanding advertising, marketing, and PR efforts. The B2C awards have 14 categories for entry targeted to women, including car care clinics and direct mail piece or campaign / newsletter. The B2B awards consist of 21 categories with such options as logo design and special promotions and promotional events / trade show.