Trafficmaster's Smartnav Wins Largest Standard Fit Contract to Date

CRANFIELD, England, December 21 --

Smartnav to be Fitted as Standard in Rover 75 and MG ZT Models

Trafficmaster plc today announces that with effect from mid January 2005, all Rover 75 and MG ZT models, except entry level models, will be equipped with Smartnav as a standard fit.

In October 2003, the MG Rover Group approved the product and began to supply Smartnav to its customers as an approved accessory. Smartnav was chosen as the Rover 75's and MG ZT's standard fit satellite navigation system because of the exceptional motoring benefits it provides for drivers.

Smartnav provides the motorist with Trafficmaster's real-time traffic, which is used to calculate the best route and avoid traffic. In addition, drivers benefit from 24-hour support from Smartnav PA's - real operators who take down destination details and log them into central computer, which then calculates the route and downloads it to the car within seconds. Smartnav PA's also provide round the clock emergency and breakdown assistance. Rover 75s and MG ZTs will also come with Smartnav's Safe Speed service, a fixed site speed camera safety system, which warns the motorist of upcoming speed cameras and RAC Trackstar, a GPS based stolen vehicle tracking service.

In the last six months, Smartnav has also been fitted into six other vehicles. These are the Mitsubishi Colt, the Mitsubishi Grandis, the Mitsubishi L200 Animal, the Mazda Zugara, the Hyundai Trajet and the Peugeot 307 Quiksilver.

Robert Hazelwood, Managing Director, UK sales, MG Rover Group, comments:

"Smartnav is an exceptional satellite navigation system, because it provides more than just journey information. Smartnav takes the stress out of driving and above all is very easy to use. We expect Smartnav to complement the Rover 75's and MG ZT's driving experience and stimulate increased vehicle sales. "

The new Rover 75 and MG ZT ranges will be available from the end of January 2005.

Stuart Berman, Chief Executive of Trafficmaster, states:

"We are delighted that MG Rover Group has decided to line fit a fully featured Smartnav as standard on their Rover 75 models. The rich mix of telematics services that Trafficmaster provides has proved a compelling proposition. Smartnav users have grown substantially this year and this decision by MG Rover Group will see this trend continuing."

ABOUT TRAFFICMASTER

Founded in 1988, Trafficmaster Plc is the UK's leading journey management company providing high quality satellite navigation, traffic data and vehicle tracking systems.