Rinspeed and Bayer MaterialScience Develop "Senso" Concept Car
Zumikon / Leverkusen December 20, 2004; – The automotive sector can look forward to a world premiere on March 1, 2005 when the renowned Swiss car designer and solution specialist Rinspeed and Bayer MaterialScience, one of the largest producers of plastic in the world, will be presenting their ideas and visions for the next generation of cars with the "Senso" concept car.
Lateral thinking, looking at things from
a new angle, thinking out of the box and feeding the senses
– sight, touch, feel, smell and hearing – these are
major elements of the development work that has gone into the
"Rinspeed Senso". Its name reflects what it actually does. The
"Senso" "senses" the driver and adjusts to him/her. This is
especially important as the risk of an accident is
significantly reduced if the person behind the wheel is relaxed
and wide awake.
This project also involves a sophisticated
system of sensors developed by the Universities of Zurich and
Innsbruck. Smart Surface Technology, a new 3D-formable
electroluminescent film from Bayer MaterialScience and the
Swiss electronics specialist Lumitec, uses biometric data and
other information to create an appropriate level of light for
the driver, thereby having a positive effect on him/her.
The environmentally friendly "Senso", which
runs on CO2-reducing natural gas, puts the central focus on
the driver as an individual and appeals to the emotions thanks
to its unusual design. It also features an innovative outer
skin coating.
"Senso" is sure to polarize opinions. And
that is precisely what it is designed to do.