Circuit City to Offer KICKER Car Stereo Products in Stores Nationwide
STILLWATER, Okla., Dec. 20, 2004 -- Stillwater Designs and Audio, Inc. announced today that Circuit City Stores, Inc. will become the first national consumer electronics retailer to offer their KICKER brand of car audio components. KICKER speakers, amplifiers and subwoofers will be available in all Circuit City Superstores and on http://www.circuitcity.com/ beginning in the spring of 2005.
"Our new relationship with Circuit City offers a great opportunity to better meet the demand for KICKER car stereo created through our 'Livin' Loud' marketing initiatives," said KICKER Founder and President Steve Irby. "This represents a move into a new form of distribution for us, and we are very enthusiastic about the potential the future holds for both our organizations. We intend for this relationship to soar, given KICKER's 'Livin' Loud' message and Circuit City's significant name recognition."
"We are excited to add KICKER, a premier mobile electronics brand, to our mobile electronics assortment," said Clif Denney, senior vice president, general merchandise manager at Circuit City. "KICKER-branded products strengthen our commitment to offer our customers the best brands in the mobile electronics industry."
About KICKER(R)
Founded in 1973 in Stillwater, Oklahoma. KICKER is a leader within the car audio industry and is best known for its patented Solo-Baric square subwoofer technology. KICKER reaches its target of 14-24 year-olds primarily with events and through marketing partnerships. KICKER makes car stereo systems for people who know what Livin' Loud is all about. Livin' Loud has always been the KICKER way -- staying one step ahead of the pack -- driven to create components that consistently raise the world's expectations for car stereo performance. KICKER products are currently sold by approximately 1,500 Authorized KICKER Dealers in the United States and are available in approximately 50 countries worldwide. Find out more about KICKER and Livin' Loud at http://www.kicker.com/.
About Circuit City Stores, Inc.
Richmond, Va.-based Circuit City Stores is a leading specialty retailer of consumer electronics. Circuit City operates 625 Superstores and five mall-based stores in 160 U.S. markets. Its International segment operates through more than 1,000 retail stores and dealer outlets in Canada. Circuit City also operates a Web site at http://www.circuitcity.com/.
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