Tekrati/SWMS present Current Analysis in Analyst Spotlight teleconference; Interview with Jeffrey Swartz, Current Analysis President and CEO

REDWOOD CITY, Calif. & BEVERLY, Mass.--Dec. 1, 20046, 2004--Tekrati(TM) and Sam Whitmore's Media Survey(sm) will be offering a teleconference with Current Analysis that will explore how industry analysts and research services provide tangible benefits to vendor sales, product development and marketing departments. Current Analysis is an industry analyst firm combining high tech competitive intelligence and advisory services. Scheduled for December 16, the session will feature Jeffrey Swartz, Current Analysis president and CEO. This is the last free Tekrati/SWMS introductory teleconference. The series will continue in 2005 on a paid subscription basis.

The session will also introduce analyst relations, public relations, sales and marketing professionals to the firm and let them know how they can access its services. It will discuss the business model, research methodology and research delivery mechanisms employed by Current Analysis.

Specifics for the free teleconference are:

WHO:           Jeffrey Swartz, Current Analysis president and CEO.

WHAT:          Moderated by Barbara French, editor of Tekrati's The
               Industry Analyst Reporter, and Sam Whitmore, editor of
               Sam Whitmore's Media Survey, the interview will provide
               an in-depth look at how industry analysts can benefit
               vendor sales, product development and marketing.
               Questions will be accepted from callers.

WHEN:          December 16, 2004 -- 4:00-4:30 p.m. Eastern

WHERE:         Teleconference

PRE-REGISTER:  Pre-registration required - visit
               www.industryanalystspotlight.com

Featured Speaker

Jeffrey Swartz is president and CEO of Current Analysis (www.currentanalysis.com). He joined the company shortly after its founding in 1997. He brings more than 25 years of corporate, marketing and sales management experience in the market research, competitive intelligence, and consulting fields.

Prior to joining Current Analysis, Swartz was a senior vice president with Giga Information Group in Cambridge, Mass., where he served on the management committee and was responsible for marketing, events and research publications. Before Giga, Swartz held publishing, research and executive positions with BIS Strategic Decisions, Communications Publishing Group, Inc. and Decision Resources, Inc., a division of Arthur D. Little. He has also conducted independent consulting in the advanced materials field.

About SWMS

Sam Whitmore is the founder and editor of Sam Whitmore's Media Survey (www.mediasurvey.com), providing tech media analysis and consulting to PR agencies, media buyers and tech vendor marketing pros. Whitmore also hosts a weekly teleconference series featuring prominent tech editors, and another spotlighting leading industry analyst firms. In addition, Whitmore writes a monthly column on media for Forbes.com and contributes to Crain Communications' Media Business magazine. He's a frequent public speaker and often is interviewed regarding tech media for print and broadcast. Whitmore spent 14 years at Ziff-Davis Publishing, 12 at PC Week as a reporter, editor, columnist and editor-in-chief. He later served as a company vice president in business development, and served as an on-camera reporter for Ziff-Davis Television (ZDTV) before leaving to launch Media Survey in April 1998.

About Tekrati

Tekrati Inc. (www.tekrati.com) is the leading news source covering high tech industry analysts and firms. Tekrati publishes The Industry Analyst Reporter (www.industryanalystreporter.com), a news and information site covering more than 325 industry analyst firms worldwide. Ongoing news coverage includes industry analyst research, business announcements, events and opportunities for research participation. Through affiliated online Web sites, Tekrati also provides materials that help analyst relations specialists and technology company representatives gather actionable information on specific industry analysts to prepare for briefings and other encounters. By bringing together rich, online resources, Tekrati enables IT, telecom and semiconductor professionals to connect in meaningful ways with the global industry analyst community.

Tekrati and Industry Analyst Reporter are trademarks of Tekrati Inc. Sam Whitmore's Media Survey is a service mark of Sam Whitmore's Media Survey. All other trademarks are the property of their respective owners.