Shell Gasoline and Fleet Credit Cards Now Accepted at Jiffy Lube
HOUSTON, Dec. 9, 2004 -- Jiffy Lube(R) is now offering its customers two convenient new ways to pay for preventive maintenance services. As part of a marketing program with Shell Oil Products U.S., the Shell gasoline credit card for consumers and the Shell fleet credit card are now accepted at most Jiffy Lube service centers.
"Jiffy Lube customers value convenience and choice," said Lisa Carlson, global director of marketing for Jiffy Lube International, Inc. "We're giving customers the flexibility to pay for preventive maintenance with a credit card many of them already have in their wallets. This is also an attractive offer for Shell and Jiffy Lube customers who may not yet have a Shell gasoline card."
Shell has a 23.1 percent share of the gasoline credit card market, according to the September 2004 issue of The Nilson Report, a newsletter that covers consumer payment systems.
Jiffy Lube and Shell have aggressively used credit card marketing programs to retain customers and attract new ones. In November, the two brands began offering a rebate to Jiffy Lube customers who pay for services with their Shell MasterCard(R) credit card. The 5 percent rebate on the first $100 of daily Jiffy Lube purchases is applied to future purchases of Shell gasoline. That promotion is in partnership with Citi(R) Cards(R), which issues the Shell MasterCard.
Jiffy Lube, with more than 2,200 service centers in North America, serves millions of customers each year. Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay, providing customers with fast, professional service for their vehicles. The company is proud to be an affiliate sponsor of the Be Car Care Aware Campaign, an annual effort of the Women's Board of the Car Care Council.
Headquartered in Houston, Jiffy Lube International, Inc. is a wholly owned, indirect subsidiary of Shell Oil Company. Visit http://www.jiffylube.com/ to learn more about Jiffy Lube and vehicle care.