Iteris Inc. to List Common Stock on AMEX; Will Trade Under New Symbol - ITI

ANAHEIM, Calif.--Dec. 7, 2004--Iteris Inc. (OTCBB:ITRS), a leading provider of traffic optimization and safety technology, today announced it has been approved for listing on the American Stock Exchange (AMEX). It is expected that Iteris will begin trading on the AMEX on or about Dec. 9, 2004, under the ticker symbol "ITI."

Jack Johnson, chief executive officer, commented: "We believe our shareholders will benefit from the increased exposure and enhanced liquidity that the AMEX provides. In addition, we believe this move will facilitate further institutional sponsorship. We are pleased that the AMEX was able to work with us to make this transition so rapidly."

The approval for listing is contingent upon the company being in compliance with all applicable listing standards on the date it begins trading on the AMEX and may be rescinded if the company is not in compliance with such standards.

About Iteris Inc.

Iteris Inc. is a leading provider of outdoor machine vision systems and sensors that enhance driver safety and optimize the flow of traffic. We have combined outdoor image processing, traffic engineering and information technology to offer a broad range of transportation and safety solutions. Iteris Inc. has headquarters in Anaheim. Investors are encouraged to contact us at 714-774-5000 or at www.iteris.com.

Important Notice

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:

This news release contains forward-looking statements based on our current expectations, estimates and projections about our industry, management's beliefs, and certain assumptions made by us. Words such as "anticipates," "expects," "intends," "plans," "believes," "seeks," "estimates," "may," "will" and variations of these words are intended to identify forward-looking statements. Such statements include, but are not limited, to the timing and ultimate listing of our Common Stock on the AMEX. These statements speak only as of the date hereof and are subject to change. We undertake no obligation to revise or update publicly any forward-looking statements for any reason. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to, the trading price of our Common Stock and our ability to maintain compliance with all other applicable listing standards; and the general economic and political conditions and specific conditions in the markets we address, including the general economic slowdown and volatility in the technology sector, and the possible disruption in government contracting and commercial activities related to terrorist activity or armed conflict in the United States and other locations. Further information on Iteris Inc., including additional risk factors that may affect our forward-looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K and our other SEC filings that are available through the SEC's Web site (www.sec.gov).