Innovative New Software, Dealer DNA, Helps Dealerships Manage and Analyze DMS Data; Easy-to-Use Software Tool Shown to Dramatically Improve Profits

MILLWOOD, N.Y.--Dec. 6, 2004--Dealer DNA(TM), a technology solutions company exclusively serving automotive dealerships, today announced the release of the Dealer Netprofit Accelerator (Dealer DNA) suite. Dealer DNA provides multiple tools, each designed to serve the business analytics and management reporting needs of each specific profit center, including: Sales, Inventory, Marketing and Fixed Operations.

Using the sales analysis tools in Dealer DNA, a user can easily review real-time financial information regarding their Sales, F&I, and Fixed Operations departments. By using this information, managers can make informed decisions which will maximize dealership profits.

The inventory management tools provide dealers with the information needed to more efficiently manage their most important asset -- their inventory. Users are able to quickly and easily obtain critical information regarding the vehicle's factory installed options and specifications, units on hand, pending deals and customer delivery schedules. In addition, this tool provides an easy mechanism for dealers to publish vehicle details and up to 20 photos per vehicle to their web site.

"Dealer DNA helps dealerships manage their inventory, analyze their profit centers and become more efficient," said Steve Couture, CEO and President of Dealer DNA. "The idea for the product came about after seeing dealers were not taking advantage of today's technology to help them run their business. The DMS system providers either made it cost prohibitive for a dealer to gain access to this information or were not able to provide the information in a timely and accurate fashion. With Dealer DNA, they can pinpoint where they are making a profit and where they are falling short on a daily basis."

Since business is impossible without customers, Dealer DNA provides tools which help dealers better manage their marketing efforts. These tools provide dealership management with the ability to analyze profitability of their marketing activities, create ongoing marketing lists and manage web site related leads.

Dealer DNA is available immediately. The software is easy to learn and integrates seamlessly with Reynolds and Reynolds and ADP.

For more information visit www.DealerDNA.com or call 1-800-790-DDNA (3362).

About Dealer DNA

Dealer DNA(TM), a technology solutions company exclusively serving automotive dealerships, began in 2003 after President Steven Couture witnessed several automotive clients become frustrated with accessing and analyzing the information contained in their dealer management system (DMS). The product downloads and filters the DMS information into easy-to-use analysis tools, graphs and reports in the areas of sales, inventory, marketing and operations. For more information visit www.DealerDNA.com or call 1-800-790-DDNA (3362).