Dale Jarrett Racing Adventure Kicks Off 2005 Holiday Gift Certificate Program - 30% Sales Increase Expected

CHARLOTTE, N.C., Dec. 3, 2004 -- Dale Jarrett Racing Adventure (BULLETIN BOARD: DJRT) , is pleased to announce that it has kicked off its advertising campaign in various Racing Adventure markets promoting the giving of Company Gift Certificates this Christmas season. The Company is building on previously successful years of promoting the holiday gift certificates and said that it will be much more creative this season with its media buy as well as with the professional production of its national commercials. The Company also announced that it is expanding its hours of operation to accommodate the increase in demand by remaining open from 8am until 8pm EST Monday through Sunday through the end of December. "We are expecting at least a 30% increase in last year's December sales," commented Racing Adventure President Tim Shannon.

The Dale Jarrett Racing Adventure is the only publicly traded driving school in the U.S. and features the opportunity to race actual NASCAR Nextel Cup racecars. The company books various dates during the year at actual NASCAR tracks and drivers purchase laps which range from 3 to 80 times around the track. Students can achieve speeds of up to 165 mph and passing other drivers is allowed. An instructional session precedes any driving to acquaint the student with the racecar, safety precautions and the proper groove of the racetrack. DJRT was started in 1998 and is backed by the Jarrett brothers (Dale and Glenn) as well as their Father, Ned, Dale's son, Jason and Green Bay Packers quarterback Brett Favre. More information is available on the Racing Adventure by visiting http://www.racingadventure.com/ .