Reichhold Establishes New Positions to Foster New Product Introduction in Coatings Industry

RESEARCH TRIANGLE PARK, N.C.--Dec. 2, 2004--Reichhold, Inc., a major supplier of resins and other polymers to coatings formulators, has established a new role at the company, staffed by industry veterans.

A new team of Business Development Representatives has been formed by Reichhold with the directive of fostering new product introductions within the coatings industry. In creating these positions, Reichhold has tapped four long-time coatings technology veterans to take on the job, organized by product type:

-- Alkyds & Oils - Jeff Danneman & Carol Williams

-- Urethanes & Acrylics - Rick Caldwell

-- Powders & Specialties - Tim Takas.

"We feel the function of Business Development Representative will play a key role in our future success," explained Reichhold Vice President for North American Coatings Rodney Biddle.

"Reichhold's technical organization has developed a large number of differentiated products over the years," Biddle explained. "However, the introduction of these products in the marketplace has not equaled the success we've met with in the lab. We believe a critical technical interface has been missing in the past, and have moved to address this need."

Business development representatives from Reichhold will spend approximately half of their time in the field, working directly with customers and personally facilitating new product introductions.

"This team of well-known and established coatings professionals will support the introduction of new products throughout Reichhold's customer base and will also help us properly re-introduce a number of products which we feel hold great promise to meet the needs of both new and existing coatings customers," Biddle concluded.

For more information on Reichhold and its products, visit www.reichhold.com or email productinfo@reichhold.com.

About Reichhold

Founded in 1927, Reichhold, with its world headquarters and technology center in Research Triangle Park, North Carolina, USA, is together with its parent, Dainippon Ink & Chemicals (Tokyo, 4631) the world's largest manufacturer of unsaturated polyester resins and a leading supplier of coating resins for the industrial, transportation, building and construction, marine, consumer and graphic arts markets. Reichhold has manufacturing operations throughout the Americas, Europe and the Middle East.