Lexus Gauntlet Trophy on Display at USC v. UCLA Football Game
Media Alert
WHAT: The crown jewel of the USC-UCLA rivalry, the Lexus Gauntlet
trophy, will be on display at the Rose Bowl on Saturday,
Dec. 4 as the Trojans and Bruins battle in football for
citywide bragging rights and points towards winning the
fourth annual competition.
Stunning to look at, the Lexus Gauntlet trophy was
fabricated using the most ancient of all manufacturing
processes from the Bronze Age, coupled with the most
advanced mold-making technology available in today's world.
The 150-pound, pewter-gilded award will return to its trophy
case on the USC campus following Saturday's clash of cross-
town rivals.
WHO: Presented by the Southern California Lexus Dealers
Association, the trophy is awarded annually to the
University with the most successful athletic year against
its archrival. UCLA and USC compete head-to-head in
18 sports for the Lexus Gauntlet trophy.
WHERE: Rose Bowl
1001 Rose Bowl Drive
Pasadena, CA 91103
(Sideline during game, on field at halftime)
WHEN: 11 a.m. PST until the end of the game
Dec. 4, 2004
Kickoff for the game is scheduled for 1:30 p.m. PST
BACKGROUND: USC has won the Lexus Gauntlet trophy in two of three years
since the all-sports challenge was established including
last year, 57.5 to 52.5. UCLA captured the coveted prize in
2003. So far this season, the Bruins hold a slim 15-to-10
point advantage after six events. Points are earned for
each of the 18 contests in the season-long competition.
The Southern California Lexus Dealers are proud to be the
leading sponsors of both the UCLA and USC athletic
departments. In the fall of 2001, the schools signed a
four-year contract making Lexus the exclusive title sponsor
of every USC-UCLA athletic competition. Now, based on the
practice of knights who challenged each other to duel by
throwing their armored gauntlets to the ground, Lexus has
issued the absolute challenge: the Lexus Gauntlet
competition.
For recaps of the year-long competition visit:
www.LexusGauntlet.com.
PRNewswire -- Dec. 2
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20041130/LATU055AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com