Mitsubishi Motors Reports November 2004 U.S. Sales
CYPRESS, Calif., Dec. 1, 2004 -- Mitsubishi Motors North America, Inc., (MMNA) today reported November 2004 U.S. sales of 8,301 units. Mitsubishi Motors has sold 150,458 units year to date in the United States.
"Our sales volume this month, while disappointing, is to be expected while we are in the midst of a turnaround and focused on internal restructuring and reducing fleet," said Michael Tocci, senior vice president of sales, fleet and distribution at Mitsubishi Motors North America. "Regardless, we did see some bright spots this month, with Outlander volume sales up 14 percent and Lancer volume sales up 13 percent over October. As our turnaround moves forward, we're confident that 2005 will be a stronger sales year."
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations of the Mitsubishi Motors Corporation in the United States and Canada. Mitsubishi Motors sells coupes, convertibles, sedans and sport utility vehicles through a network of approximately 600 dealers. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.
Following is the sales breakdown for November 2004: 2004 2003 2004 NOV CYTD NOV CYTD NOV CYTD ECLIPSE COUPE 563 11,320 1,495 26,606 -62.3% -57.5% ECLIPSE SPYDER 175 7,166 386 10,363 -54.7% -30.9% LANCER 1,732 33,140 2,193 40,670 -21.0% -18.5% LANCER EVOLUTION 348 4,161 432 4,513 -19.4% -7.8% LANCER SPORTBACK 172 2,032 -- -- 0.0% 0.0% MIRAGE COUPE -- -- 1 173 -100.0% -100.0% MIRAGE SEDAN -- -- -- 1 0.0% 0.0% GALANT 1,997 39,511 2,961 62,552 -32.6% -36.8% DIAMANTE 198 4,186 704 8,107 -71.9% -48.4% TOTAL CAR 5,185 101,516 8,172 152,985 -36.6% -33.6% OUTLANDER 1,059 16,806 1,606 31,912 -34.1% -47.3% MONTERO SPORT 257 6,654 911 18,471 -71.8% -64.0% ENDEAVOR 1,523 20,652 5,407 27,240 -71.8% -24.2% MONTERO 277 4,830 778 7,717 -64.4% -37.4% TOTAL SUV 3,116 48,942 8,702 85,340 -64.2% -42.7% TOTAL 8,301 150,458 16,874 238,325 -50.8% -36.9% US Assembled Cars (1): 2,735 57,997 4,842 99,521 -43.5% -41.7% Imported Cars (2): 2,450 43,519 3,330 53,464 -26.4% -18.6% US Assembled Truck/SUV (3): 1,523 20,652 5,407 27,240 -71.8% -24.2% Imported Truck/SUVs (4): 1,593 28,290 3,295 58,100 -51.7% -51.3% US Assembled Vehicles: 4,258 78,649 10,249 126,761 -58.5% -38.0% Imported Vehicles: 4,043 71,809 6,625 111,564 -39.0% -35.6% ** Selling Days MTD YTD 2004 24 281 2003 25 281 (1) Galant, Eclipse, Eclipse Spyder (2) Lancer, Lancer Sportback, Lancer Evolution, Diamante, Mirage Coupe, Mirage Sedan (3) Endeavor (4) Montero, Montero Sport, Outlander