American Honda Announces November 2004 Sales Results
All-new Acura RL Sets All-Time Monthly Sales Record
TORRANCE, Calif., Dec. 1 -- American Honda, boosted by record November sales of Acura models and Honda light trucks, reported total November sales of 95,524 units, an increase of 3.1 percent over last year's November results on a daily selling rate basis. American Honda year-to-date sales of 1,257,017 were also up 0.7 percent over previous year's result.
"It continues to be a very tight market, especially as consumers turn their attention to the holiday shopping season," said Dick Colliver, executive vice president of sales for American Honda. "Hot products like our redesigned Odyssey and the all-new Acura RL are playing a big part in keeping us on track for another record year."
Honda Division sales of 79,992 saw an increase of 1.4 percent over last year on the strength of key models including the Civic and the all-new Odyssey minivan -- up 5.9 percent and 22.1 percent, respectively -- as well as record November sales of the Pilot SUV. Led by the Odyssey and Pilot, Honda light truck sales set a new November record of 36,852 SUVs and minivans, up 10.5 percent in November and 1.3 percent for the year-to-date. Honda Division year-to-date car and light truck sales of 1,078,244 are down 1.3 percent over the same period last year.
The company's Acura Division reported best-ever November sales of 15,532 luxury cars and light trucks, up 12.2 percent over year-ago results and bolstered by a new all-time record for the completely redesigned RL sedan and record November results for the TL sedan and MDX luxury sport-utility vehicle. Acura year-to-date sales rose 15.1 percent over last year's results to 178,773 cars and light trucks breaking last year's all-time sales record.
American Honda Vehicle Sales For November 2004
Month-to-Date Year-to-Date
November November DSR** November November DSR**
2004 2003 % Chg. 2004 2003 % Chg.
American Honda
Total 95,524 96,559 3.1% 1,257,017 1,248,200 0.7%
Total Car
Sales 53,548 56,886 -1.9% 763,670 762,097 0.2%
Total Truck
Sales 41,976 39,673 10.2% 493,347 486,103 1.5%
Honda Total
Car Sales 43,140 47,403 -5.2% 638,164 658,209 -3.0%
Honda Total
Truck Sales 36,852 34,733 10.5% 440,080 434,610 1.3%
Acura Total
Car Sales 10,408 9,483 14.3% 125,506 103,888 20.8%
Acura Total
Truck Sales 5,124 4,940 8.0% 53,267 51,493 3.4%
Domestic Car
Sales * 44,720 45,922 1.4% 639,177 602,171 6.1%
Honda Division 38,881 40,135 0.9% 568,210 544,787 4.3%
Acura Division 5,839 5,787 5.1% 70,967 57,384 23.7%
Domestic Truck
Sales * 31,441 29,140 12.4% 359,477 353,528 1.7%
Honda Division 26,317 24,200 13.3% 306,210 302,035 1.4%
Acura Division 5,124 4,940 8.0% 53,267 51,493 3.4%
Import Car Sales 8,828 10,964 -16.1% 124,493 159,926 -22.2%
Honda Division 4,259 7,268 -39.0% 69,954 113,422 -38.3%
Acura Division 4,569 3,696 28.8% 54,539 46,504 17.3%
Import Truck
Sales 10,535 10,533 4.2% 133,870 132,575 1.0%
Honda Division 10,535 10,533 4.2% 133,870 132,575 1.0%
MODEL BREAKOUTS
BY DIVISION
Honda Division
Total 79,992 82,136 1.4% 1,078,244 1,092,819 -1.3%
Accord * 23,392 27,843 -12.5% 348,526 371,307 -6.1%
Civic * 19,279 18,965 5.9% 282,237 278,426 1.4%
Prelude 0 0 0 10
S2000 464 556 -13.1% 6,821 7,338 -7.0%
Insight 5 39 -86.6% 575 1,124 -48.8%
FCX 0 0 5 4 25.0%
Odyssey * 12,254 10,457 22.1% 138,551 142,982 -3.1%
Passport 0 0 0 70
Pilot * 10,527 9,210 19.1% 112,199 96,334 16.5%
CR-V 10,535 10,533 4.2% 133,870 132,575 1.0%
Element * 3,536 4,533 -18.7% 55,460 62,649 -11.5%
Acura Division
Total 15,532 14,423 12.2% 178,773 155,381 15.1%
RSX 1,338 1,505 -7.4% 20,224 22,797 -11.3%
CL * 0 179 283 6,467 -95.6%
TL * 5,839 5,608 8.5% 70,684 50,917 38.8%
TSX 1,281 1,745 -23.5% 27,361 17,081 60.2%
RL 1,941 441 358.5% 6,786 6,415 5.8%
NSX 9 5 87.5% 168 211 -20.4%
MDX * 5,124 4,940 8.0% 53,267 51,493 3.4%
Selling Days 24 25 281 281
* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate