Maverick Transportation Selects Iteris Lane Departure Warning Technology

- Maverick Upgrades the Safety of Its National Fleet With Deployment of Iteris Lane Departure Warning System -

ANAHEIM, Calif., Nov. 22 -- Iteris, Inc. (BULLETIN BOARD: ITRS) , the company that introduced the world's first commercially available Lane Departure Warning system (LDW), today announced that Maverick Transportation, Inc., a logistics and transportation company headquartered in Little Rock, Ark., will install Iteris' LDW system on its national fleet of 1000 trucks.

Maverick will begin the deployment of Iteris Lane Departure Warning systems in December of this year and expects to have its fleet fully outfitted within one year. The Lane Departure Warning systems will be installed at Maverick's facilities located in Little Rock, Ark., Mangum, Okla., and Gary, Ind.

"Maverick is committed to safety and feels that this technology will further enhance our efforts to make our highways safer for both our employees and the driving public.," said Steve Williams, CEO of Maverick and current American Trucking Association (ATA) Chairman. Installing Iteris Lane Departure Warning systems into all of our trucks further demonstrates our commitment to safety."

The decision by Maverick to include Iteris' Lane Departure technology in its fleet of trucks came after months of comprehensive field testing. The Iteris system is currently in use on over 8,000 commercial trucks in the U.S. and Europe; with more than a billion kilometers traveled.

"We're pleased about Maverick's decision to install our Lane Departure Warning system in its trucks and believe it demonstrates that fleets understand the compelling safety and financial benefits of using our system," said Jack Johnson, president and CEO for Iteris. "We developed the vision- based LDW technology to help address the nation's single largest cause of driver-related highway fatalities -- unintended lane changes caused by distracted or drowsy drivers."

According to the National Highway Traffic Safety Administration (NHTSA), more than 1.5 million accidents are caused by distracted or drowsy drivers, a staggering statistic that claims the lives of an estimated 23,000 people every year in the U.S.

Iteris' LDW System was the first product of its kind to be available on commercial trucks in the U.S. and Europe. The system uses a windshield-mounted camera that tracks the lane markings and provides "virtual" rumble strips anywhere there are lane markings. Using image recognition software and proprietary algorithms, the system monitors the relative position of the truck and if it unintentionally crosses the lane markings, the system automatically emits a distinctive rumble strip sound on the appropriate side depending on the direction of travel, alerting the driver to make a correction. Use of the truck's turn signals automatically overrides the system.

"Maverick consistently examines the effectiveness of our safety program and we regularly survey our drivers to determine their satisfaction level and opinion on prospective safety technologies," said Dean Newell, vice president of safety for Maverick. "In fact, one driver recently commented that the Iteris LDW system is the best safety device he has tested. We believe implementing this technology is a good financial investment, but more importantly is the right thing to do."

About Maverick Inc.

Maverick Transportation, Inc. is privately-held logistics and transportation company headquartered in Little Rock, Arkansas that provides mainly flatbed services in the transportation industry utilizing a fleet of 1000 trucks.

About Iteris, Inc.

Iteris Inc. is a leading provider of outdoor vision systems and sensors that optimize the flow of traffic and enhance driver safety. Iteris combines outdoor image processing, traffic engineering, and information technology to offer a broad range of transportation and safety solutions. Iteris Inc. is headquartered in Anaheim, California. Investors are encouraged to contact us at 714.774.5000, or at http://www.iteris.com/.

Safe Harbor' Statement under the Private Securities Litigation Reform Act of 1995: This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "should," "seeks," "estimates," "may," and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about our production, schedules, Maverick's release dates and the impact of our product. These statements are subject to change and we undertake no obligation to revise or update publicly any forward- looking statements for any reason. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to automotive production schedules and agendas; our ability to specify, develop, complete, introduce, market and transition our products and technologies to volume production in a timely manner; the timing and successful completion of customer qualification of our products and the risks of non-qualification; and the market acceptance of our technologies and of the products that incorporate our technologies. Further information on Iteris Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K and our other SEC filings that are available through the SEC's website (http://www.sec.gov/).