Stronghold Distributor Humphries Marketing Group Signs Hoyte Chrysler Dodge Jeep

BASKING RIDGE, N.J.--Nov. 1, 20049, 2004--

DealerAdvance(TM) Produces a 50% Increase in Prospect Capture and 37% of Vehicles Sold by Appointment, in First Month

Stronghold Technologies, Inc. (OTC Bulletin Board:SGHT) the developer of DealerAdvance(TM), an enterprise customer relationship management system for the automotive retail industry, today announced that it has implemented DealerAdvance in Hoyte Chrysler Dodge Jeep located in Metropolitan Dallas, Texas. In the first month of operation, the dealership captured 50% more prospects and is selling 37% of their vehicles by appointment.

The Hoyte Dodge opportunity was signed by Humphries Marketing Group, a marketing and advertising agency for auto retailers that is a distributor for Stronghold. HMG is utilizing DealerAdvance(TM) to leverage its advertising and promotions campaigns for Hoyte by capturing a larger portion of the leads that are being generated.

"I am extremely pleased with our investment in DealerAdvance and the detailed evaluation of our sales process provided by HMG and Stronghold" remarked Hoyte Ridlehuber the Owner of Hoyte, "The new technology and processes have had an immediate impact, as shown by a very significant increase in our prospect capture rate. Because the system reinforces the concepts of timely follow up and appointment setting, our sales people are doing a better job of getting prospects to return to the dealership to buy. In conjunction with the processes and training provided by Humphries Marketing Group, we are better leveraging our ad spending."

According to Steven Humphries, CEO of HMG, "We are excited about getting results so quickly with DealerAdvance(TM). I expect to implement the system at many more of our customers' dealerships. DealerAdvance(TM) is providing our company with a way to differentiate our services in a fairly crowded market."

"As our first distributor, and our first relationship with an ad agency, we are very pleased that Steve and his customer have experienced such a positive return in a short period of time. We look forward to growing our installed base in Texas with HMG," commented Chris Carey, CEO of Stronghold.

Stronghold Technologies, Inc. (www.strongholdtech.com) is an innovator in applying wireless technology and process improvement methods to increase business efficiency and sales. The Company has developed an integrated wireless technology called DealerAdvance(TM) which, among many features, allows automobile dealers to capture a customer's purchasing requirements, search inventory at multiple locations, locate an appropriate vehicle in stock and print out the necessary forms. Through an integrated CRM (Customer Relationship Management) application, the system sends detailed tasks for prospect and customer follow-up and produces management reports to measure compliance. DealerAdvance(TM) allows sales professionals to increase sales, improve customer follow-up, and reduce administrative costs.

Humphries Marketing Group, LLC (www.humphriesmarketinggroup.com) provides cutting edge innovation in automotive advertising. HMG delivers exceptional creative television, radio and print production with highly targeted, highly visible, result oriented media campaigns. HMG integrates its expertise with a dealership's unique business objectives, resources and expectations.

The statements contained in this press release that are not historical facts are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934 ("the Securities Act"), as amended and the Private Securities Litigation Reform Act of 1995. Such forward-looking statements may be identified by, among other things, the use of forward-looking terminology such as "believes," "expects," "may," "will," "should," or "anticipates" or the negative thereof or other variations thereon or comparable terminology, or by discussions of strategy that involve risks and uncertainties. In particular, the our statements regarding the anticipated growth in the markets for the our technologies, the continued development of our products, the approval of the our Patent Applications, the successful implementation of the our sales and marketing strategies, the anticipated longer term growth of our business, and the timing of the projects and trends in future operating performance are examples of such forward-looking statements. The forward-looking statements include risks and uncertainties, including, but not limited to, the timing of revenues due to the uncertainty of market acceptance and the timing and completion of pilot project analysis, and other factors, including general economic conditions, not within our control. The factors discussed herein and expressed from time to time in our filings with the Securities and Exchange Commission could cause actual results to be materially different from those expressed in or implied by such statements. The forward-looking statements are made only as of the date of this filing and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.