NASCAR Canada release: NASCAR enters strategic alliance with CASCAR

-- Latest step in NASCAR's support of grassroots racing throughout North
America --

TORONTO (November 16, 2004) - In a joint effort to increase fan interest and
visibility for stock car racing in Canada, the National Association for
Stock Car Auto Racing (NASCAR) and the Canadian Association for Stock Car
Auto Racing (CASCAR) have entered into a multi-year operational and
marketing agreement.

"NASCAR is looking forward to working with CASCAR in a growing market for
stock car racing," said George Pyne, Chief Operating Officer of NASCAR.
"NASCAR will lend operational and marketing expertise to help grow Canada's
only national stock car series.  This partnership further demonstrates
NASCAR's support of grassroots racing throughout North America and our
efforts to bring sponsorship and licensing opportunities to businesses at
every level of the sport."

"In the past 23 years, CASCAR has grown from a regional racing series to a
national organization," said Tony Novotny, President of CASCAR.  "NASCAR's
experience and resources will strengthen and support racing in Canada while
establishing a foundation for future growth."

Earlier this year, NASCAR formed NASCAR Canada, a partnership with TSN that
established a Canadian base of operation in Toronto, as well as NASCAR
Mexico, based in Mexico City.  These new offices support local racing and
extend the marketing of the sport to borders north and south of the U.S.

"NASCAR's alliance with CASCAR, which complements our partnership with TSN,
will help attract new fans to our sport and bring new opportunities to
NASCAR sponsors and licensing partners," Pyne said.  "It will be an
important vehicle for NASCAR's continuing support of stock car racing at the
grass roots level in the Canadian market."

NASCAR is the top-rated motor sport on Canadian television, and TSN is the
most preferred viewing destination.  The Canadian fan base is six million
strong with Canadians considered among the most passionate NASCAR fans,
according to the 2004 Ipsos-Insight NASCAR Canada Brand Tracker Survey. A
significant number of Canadians have attended a NASCAR NEXTEL Cup Series
race.  Regular travel to NASCAR events across the United States is common
and growing.

About CASCAR
Established in 1981, CASCAR (Canadian Association for Stock Car Racing) is
the governing body for amateur and professional stock car racing in Canada.
CASCAR sanctions Canada's premier and only national stock car racing series,
the CASCAR Super Series, a series that visits tracks across Canada, from
Quebec to British Columbia.  CASCAR also sanctions two other racing series,
the CASCAR CARQUEST Sportsman Series (in Ontario and Quebec) and the CASCAR
EMCO Western Series (in Western Canada).  With more than 150 member teams,
CASCAR racing delivers exciting entertainment to fans across Canada.

About NASCAR
Formed in 1948, the National Association for Stock Car Auto Racing is the
sanctioning body for one of America's premier sports. NASCAR's three major
national series are the NASCAR NEXTEL Cup Series, the NASCAR Busch Series
and the NASCAR Craftsman Truck Series.  NASCAR events are now broadcast in
more than 150 countries.  Based in Daytona Beach, Fla., with offices in
Charlotte, Concord, N.C., Los Angeles, New York, Mexico City and Toronto,
NASCAR sanctions 1,800 races at 120 tracks in 38 states.  In 2004, the
NASCAR Dodge Weekly Series began holding events at Delaware Speedway in
London and St. Eustache in Quebec with the NASCAR Dodge Weekly Series.