Chrysler Group Mixes Entertainment, Food and Safe Driving at Miami's Feria de la Mujer

Chrysler Group's Road Ready Teens Video Game Helps Ease Teens and Their Parents Into the Driving Experience

MIAMI, Nov. 13 -- Chrysler Group will join the Feria de la Mujer y la Familia for a weekend of music, food, arts and most importantly driver safety. Feria de la Mujer, which takes place November 13-14 at the Radisson Mart Convention Center, is a celebration of Hispanic culture, family and history.

While attendees at the Feria de la Mujer enjoy the festivities, Chrysler Group will introduce its Road Ready Teens online video game to festivalgoers. Road Ready Teens is an online video game that encourages dialogue about safe driving between parents and teens, and also provides teens with real-life examples of driving on the road.

The online game is available at http://www.roadreadyteens.org/ and through AOL Instant messaging at http://www.aim.com/. The video game, which is available in English and Spanish, is fun to play and features some of Chrysler Group's hottest vehicles, including the Chrysler 300C and the Dodge Durango.

"We have a long tradition of developing and supporting innovative safety programs that are fun, but also help save lives," said Deborah Morrisett, Vice President -- Regulatory Affairs, Chrysler Group. "However, our work doesn't just stop there. We are bringing our Road Ready Teens program to Feria de la Mujer to help address the fact that Hispanic teens are more likely to die in car crashes than other teens due to low seat belt use. Road Ready Teens helps equip teens to encounter all types of on-the-road situations and handle them properly."

Chrysler Group developed a Spanish-language version of Road Ready Teens to address sobering statistics regarding Hispanic teens and driving. Mortality rates due to motor vehicle crashes among teens from age 13 to 19 years are highest among Hispanic and African-American males. Additionally, a study conducted by Johns Hopkins University and the Insurance Institute for Highway Safety found Hispanic male teenagers are nearly twice as likely to die in a motor vehicle crash as other male teens.

Over the past decade, Chrysler Group has created and implemented several safety programs and invested millions of dollars in safety education programs geared toward children, teens and parents. Campaigns such as Seat Check and Fit for a Kid, which identify child-seat inspection sites and help ensure that children are properly belted in vehicles, respectively, have received national recognition.

Since its inception in 2003, Road Ready Teens has reached more than 40 million families. As the Hispanic population continues to grow, the game is expected to reach more than 100 million people over the next several years.

Feria de la Mujer, in its seventh year, travels around the country to cities such as Miami, Houston, New York and San Diego, where there are thriving Hispanic populations. The festival, along with its media partner Univision, serves to educate and inform Hispanic women about services and issues that can affect their everyday lives: health, diet, education, and driver safety.