PRIMIS Marketing Group Acquires Hyphos360

CHICAGO--Nov. 1, 20042, 2004--PRIMIS Marketing Group, a leading provider of integrated information marketing solutions, today announced the acquisition of Hyphos360. Hyphos360, headquartered in Clearwater, Florida, is a marketing database solutions company specializing in the design and support of marketing databases, campaign processing, marketing analytics, data sales and list rental fulfillment. Hyphos360 was acquired from a private investor group led by Bay4 Capital, LLC.

Hyphos360 provides strategic marketing database solutions with a high priority on customer campaign support. The company constructs customer-specific solutions for integrating all sources of marketing data, delivering time and cost efficient campaigns, and leveraging analytics to make better marketing decisions. Hyphos360 has a proven track record supporting marketers in the club, catalog, retail, home services and financial services industries. The company's hosted campaign support platforms optimize access to customer and prospect data and marketing decision-making in support of revenue generation.

In announcing the acquisition, Robert K. Sher, CEO of PRIMIS said, "Hyphos360 adds important database management capabilities to PRIMIS and allows us to deliver a fully integrated database and marketing solution to our customers." He continued, "Combining the core competencies of Hyphos360 and AccuData America creates an even stronger platform on which to build. This powerful combination offers a range of sophisticated database management, marketing intelligence, campaign planning and multi-source consumer and business information for users in middle market businesses and organizations."

Hyphos360 is the second acquisition for PRIMIS Marketing Group. PRIMIS acquired AccuData America in 2003. Customers can use database products from Hyphos360 to make relevant, timely and smarter marketing decisions by combining their transactional and behavioral data with demographic data from AccuData America.

"We are an ideal complement to the PRIMIS organization," said Michael Dykstra, President of Hyphos360. Dykstra continued, "Our partnership will enable us to offer customers new products and services that integrate AccuData America's multi-sourced data solutions with Hyphos360's database and analytical capabilities." Dykstra will continue as President and General Manager of Hyphos360, reporting to the PRIMIS team.

With the acquisition of Hyphos360, PRIMIS Marketing Group continues to execute its "buy and build" strategy in the marketing services industry. Robert D. Blank, Managing Director of Chicago Growth Partners ("CGP") and William Blair Capital Partners Fund VII, commented, "Hyphos360 fits ideally within the framework of PRIMIS' strategy of acquiring established, well-run marketing services businesses. Hyphos360's service offerings nicely complement those provided by AccuData America. The acquisition is a strong step forward toward PRIMIS' goal of becoming a leader in the marketing services sector."

About PRIMIS Marketing Group

PRIMIS, an acronym for Premier Integrated Marketing Information Solutions, is headquartered in Chicago, Illinois. PRIMIS was formed to create and grow a leading integrated provider of marketing solutions to middle market companies by executing a "buy and build" strategy in the fragmented marketing information services industry. PRIMIS acquired AccuData America in June 2003 and Hyphos360 in November 2004. PRIMIS intends to build an industry leader through additional core acquisitions, organic growth in the acquired companies and future niche acquisitions. PRIMIS Marketing Group is located at 8755 W. Higgins Rd., Suite 240, Chicago IL 60631. Phone: 773-380-9000 or visit www.primismarketing.com.

About Hyphos360

Hyphos360 designs and builds database solutions that drive measurable marketing results. The company's customer-specific campaign support solutions utilize critical marketing information from operational systems and external sources in support of building profitable customer relationships. Leading with strategy, Hyphos360 starts by understanding each customer's unique marketing challenges and campaign initiatives before applying industry best practices and marketing automation to establish a competitively differentiating marketing support platform. Hyphos360 is located at 19337 US Highway 19 N, Suite 500, Clearwater, FL 33764. Phone 800-733-1817 or visit www.hyphos360.com.

About Chicago Growth Partners (CGP)

Chicago Growth Partners ("CGP") is a Chicago-based private equity firm established by Robert Blank, David Chandler, Robert Healy, Arda Minocherhomjee and Timothy Murray. CGP's fundamental investment philosophy is to help build successful growth companies by identifying and backing outstanding management teams in growing industries. CGP professionals have a combined 90 years of private equity investing experience. In addition to managing CGP, the principals work collaboratively with William Blair & Company to jointly manage William Blair Capital Partners Fund VII, a $400 Million private equity limited partnership. Phone 312-698-6300 or visit www.cgp.com.